55LA9700

ULTRA HIGH DEFINITION TV

Extraordinary details create the most vivid images.

LG ULTRA HD TV presents a whole new level of picture quality, boasting a resolution four times higher than Full HD. Naturally, it is incredibly vivid and crisp, even when viewed from close distances. LG ULTRA HD TV will thoroughly satisfy the viewer with flawless detail, lifting the standard of visual display yet higher.

ULTRA Details

Capture everything in sight.

With ULTRA HD resolution, you will not miss even small details. Tiny ant in the middle of the forest, sweats of an athlete, or vines of wind blowing leaves are may be some of the scenes that you weren't able to catch before. Be ready to fill in what you have been missing.

Tru-ULTRA HD Engine

The Tru-ULTRA HD Engine is the ultimate core of the ULTRA HD panel that enhances the quality of the ULTRA HD upscaler.
When ordinary resolution pictures are enhanced, the sophisticated algorithm of the Engine brings the images even closer to ULTRA HD quality. LG ULTRA HD TV with its powerful engine will thoroughly satisfy the viewer with flawless detail, lifting the standard of visual display yet higher.

Triple XD Engine

Enjoy sheer perfection of Color, Contrast, and Clarity with the all-powerful Triple XD Engine. LG's latest and most advanced Triple XD Engine brings the highest level of excellence in Color, Contrast, and Clarity for the best picture quality and performance.

NANO FULL LED

NANO FULL LED is the most advanced LED, the pinnacle of LG’s innovations
in LCD picture quality. Employing the latest in LED display technologies,
NANO Lighting Technology brings brighter, clearer and smoother picture quality
than any other LED TV by evenly spreading the LED lights.

*Disclaimer : Only available for 65/55LA9700

ULTRA Clarity

Crystal clear text display than ever before.

ULTRA HD resolution allows text reading more comfortable even on a gigantic 84 inch screen. Small texts, edges of a single line, or even a tiny dot are displayed with upmost clarity due to superior pixel density.

ULTRA HD Resolution Upscaler

ULTRA HD Resolution Upscaler brings ordinary picture quality to extraordinary ULTRA HD like quality with LG's advanced technology. Even if you don't have regular access to ULTRA HD content, you can enjoy the superior quality of the ULTRA HD TV with just about any content.

IPS Panel

The secret behind ULTRA HD TV's superior viewing angle and quality is the panel. Just as the quality of the beans determin the quality of the coffee, the quality of the panel determines the quality of the TV. The IPS Panel used by LG is the reason why LG ULTRA HD TVs have clearer, more consistent, and sturdy screens.

Life-like Color

IPS offers a color impression that is most identical to that of the original image. The colors are truly closest to nature and most comfortable for the eyes.

Wide Viewing Angle

Among LCD panels, it is visibly clear that IPS shows the most consistent color and contrast from all angles. Free from color wash and contrast loss, it is the ideal panel for all purposes.

Blur-free Clarity

IPS is decidedly superior to the competing panels in the clarity of its pictures during fast motoin display, allowing blur-free, crystal-clear pictures.

Stable Screen

IPS panels are stable and sturdy, and resistant to damage, as opposed to weak competing panels; just try a simple knock or pokr at the screens to see for yourself.

4.1 Sliding Speaker

The extraordinary sound quality of the LG ULTRA HD TV is no less complemented by the presentation of its contraptions. The powerful 4.1 channel frontal speakers slide out when in use, and disappears out of sight when turned off.
This spectacular feature demonstrates particular care for design as well as function, and does wonders for the decor

Flicker-Free 3D

Unlike conventional 3D TV, LG CINEMA 3D Smart TV is certified flicker-free and also provides brighter 3D images. It’s easier on the eyes, delivering clear and crisp 3D that jumps out of the screen.

Comfortable 3D Pictures

Enjoy 3D wearing the most comfortable 3D glasses.

CINEMA 3D glasses are light, flicker-free, battery-free, hassle-free and economical, allowing for greater viewing comfort and convenience.

Magic Remote

Universal Control

Control and access your set-top box, speakers, BDP, and even satellite TV with a single remote, a one-stop solution for maximum convenience

Pointing

Just point and click a smart remote for your smart tv.

Gesture

Make a simple gesture to perform complex commands, saving time.

Wheel

Scroll up and down, zoom in and out with a wheel - just like using a computer mouse.

Voice

Speak to your Remote to find what you want.

Smart Home

Simple, easy to navigate and with customization options, the Smart Home lets you spend less time tweaking settings and more time enjoying your TV.

SmartShare™

Browse and share files in your external storage devices on your large TV screen or watch TV on another smart device with LG Smart TV’s SmartShare™. LG introduces a true Smart TV that connects to other devices more easily than ever. Enjoy any content without constraint.

Premium Content

The Premium Content card selects and categorizes the most popular and useful content in your country, provided via partnership with the best content providers. Enjoy the best entertainment whenever you want.

Game World

Utilizing LG's Magic Remote or game controller, you can enjoy interactive games that are fun for the whole family. Fine games in all types and genres that will please just about anyone.