Established in 1958, LG Electronics, Inc. (LG) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. In 2007 global sales received of USD 44 billion*, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of CDMA/GSM handsets, air conditioners, front-loading washing machines, optical storage products, DVD players, flat panel TVs and home Theatre systems.
LG’s efforts continue to enhance the global presence of the LG brand and to maximize profitable growth. In particular, LG Electronics will focus on achieving profitable and sustainable growth in the mobile communications and digital display sectors to strengthen its leadership in the IT industry, while at the same time increasing its market share in the home appliance and digital media sectors.
* Before Audit, as of 2007, Unconsolidated
The brand LG Electronics was launched in New Zealand in 2007, An innovative product range, supported by extensive marketing campaigns has led to strong sales growth.
LG Electronics Pty Limited has its Head Office in Auckland, New Zealand. In line with its global philosophy. LG Electronics New Zealand sets new benchmarks in digital and marketing innovation.
A platform of Marketing success in New Zealand has been the slogan ‘LG, Lifes Good’. The slogan has cemented the company in the hearts and minds of New Zealand consumers and successfully communicates LG’s underlying goal and vision - to create products that enrich lives enabling them to have more personal time.
LG Electronics comprises of six separate companies. Digital Appliances, Digital display & Multimedia, Mobile Handsets, Information & Communications Systems, and Digital Network and Display Device.
In the New Zealand market, LG Electronics currently offers the following products: