The LG Electronics brand was launched in New Zealand in 2007. An innovative product range, supported by extensive marketing campaigns has led to strong sales growth.
LG Electronics New Zealand currently has over 35 employees nationwide. In line with its global philosophy, LG Electronics New Zealand sets new benchmarks in digital and marketing innovation.
A Platform of Marketing success in New Zealand has been the slogan 'LG, Lifes Good'. The slogan has cemented the company in the hearts and minds of New Zealand consumers and successfully communicates LG's underlying goal and vision - to make life easier with people-friendly technology.
In the New Zealand market, LG Electronics currently offers the following products:
Fast innovation involves setting extremely high innovation goals and securing a competitive edge, aiming for a target of 30% more than what our competitors can do. Fast innovation also means 30% more sales and improvement in our market share, new product development and unveiling these 30% faster, technology development and establishment of corporate value three years ahead of competitors.