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LG DOODLES FOR GOOGLE

  • Updated
  • 20/10/2010

Google, which runs the world's most popular Internet search engine, set a goal to organize the world’s information and make it universally accessible and useful. For Google, the mobile world was the next natural step. After all, it's a rare situation to find oneself in front of a desktop PC or laptop when the need for specific information arises.

So in 2005, Google acquired Android, Inc., a small startup company based in nearby Palo Alto that make mobile phone software. One of Android's co-founders included Andy Rubin, who had previously started up a company named Danger to build and market a messaging phone in the United States that caught on quickly with celebrities like Paris Hilton. With this transaction, Google had entered the mobile phone market.

Google spent on developing the Android OS (a mobile-only platform) and Google Mobile Services (advanced mobile features), and allowed global device makers to use them free-of-charge.

Because of its strong market presence globally, operational excellence, proven track record of innovation in technology and design, and openness to outside partners, LG was the one approached by Google to develop a smart phone that can help achieve their mission and business strategy.

LG’s strengths will remove barriers for consumers’ use of smartphone -- changing the whole smartphone landscape from a “techno-geek market” or “high-end market” to “everybody’s phone” or “mass phone market 2.0”.

In an unprecedented move, a team of smartly-dressed Korean designers, programmers and interface experts found themselves in Mountain View, California, a sleepy town on the foothills of the Santa Cruz Mountains and the heart of America's Silicon Valley, which Google called home. It was then that LG incorporated and optimized a device for the Froyo platform and Google Mobile Services earlier than other device makers.

The result is LG OPTIMUS One with Google™, a smartphone that blends superb design with ease of use, making it the perfect entry point for prospective smartphone owners.

Playing a key role in achieving both Google and LG’s mission, “The LG OPTIMUS One with Google™ is developed to provide optimum smartphone experiences and serve as a leader in the popularization of smartphones by increasing the number of Android users and expanding the overall Google mobile experience around the world,” said Richard Javier, mobile communication division head of LG Electronics Philippines.

The LG OPTIMUS One with Google™ offers a new Android mobile experience with only the latest and easily accessible mobile features and services to power the consumers’ lifestyles -- thanks to the integration of LG’s cutting-edge mobile technology and the most advanced of Google’s mobile services.

Javier said: “Combining the ‘with Google™’ logo to a certain product name not only means a strong partnership with Google but also proves that the product is optimized for Google mobile services.”

The phone also provides easy access to Google’s Android Market™ where over 80,000 mobile applications are fully available. With the phone’s speedy Android 2.2 Froyo OS, consumers can enjoy all the applications and services with 2 to 5 times faster browser performance than the previous Éclair OS.

LG OPTIMUS One with Google™ will be available in the Philippines in time for the holiday season.

In another development, LG is closely at work with Google to integrate a tablet-optimized OS into what will be a superior tablet device.

Javier said the company will introduce the best-in-market tablet that will stand among the best existing products, especially among hardware and software. “The Android 2.2, or Froyo OS, was designed specifically for smartphones and is not optimized for tablet use. We do not intend for our tablet to be a large smartphone.”