LG ELECTRONICS BRINGS A PH BASKETBALL FIRST —‘ASIAN BASKETBALL SHOWDOWN’

  • Updated
  • 04/09/2014

MANILA, September 4, 2014 – On September 9, an epic basketball rivalry will take place as global technology leader LG Electronics brings a first in Philippine basketball—the ‘Asian Basketball Showdown.’

Bringing together two basketball-loving countries who are long-time archrivals in the international basketball arena, crowd-favorites and multiple titleholders—Korea’s Changwon LG Sakers and Philippines’ very own Barangay Ginebra San Miguel—will clash on the court on September 9, 2014 at the Smart Araneta Coliseum.

Mr. Sung Woo Nam, LG Electronics Philippines managing director, said, “As a brand, LG Electronics is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. The Asian Basketball Showdown serves as a historic milestone, as this is our first time to embark in a major sporting event.”

He continued, “Our goal is to engage our Filipino customers and enable them to experience first-hand the excitement of Koreans and Filipinos facing off on court. As both countries are represented in this year’s FIBA World Cup in Spain, we’d like to take this opportunity to bring a piece of the action to the Philippines, as a basketball-loving country.”

Korea’s LG Sakers leads the attendance rankings in eight out of 10 seasons of the Korean Basketball League (KBL), while the Barangay Ginebra San Miguel is one of the most-loved teams in Philippine basketball and currently holds eight Philippine Basketball Association (PBA) titles.

Korean basketball legend Shin Dong Pa is set to grace the event, showing his undying support and love for the sport.  Hailed as one of Asia’s greatest basketball players, Shin Dong Pa would score an average of 30 to 40 plus points per game in the Asian Championships to rally his team to victory.

Basketball for everyone

Aside from letting its Filipino consumers witness a first of its kind basketball experience, LG Electronics is also extending the joys of the playing the sport to the kids of Manila Boys’ Town, a charitable residential institution for the underprivileged, abandoned, neglected and voluntarily surrendered children, teenagers and senior citizens from Manila.

On top of the newly-donated LG home entertainment products and kitchen appliances which the orphanage can use for their daily activities, LG refurbished a basketball court within the Boys’ Town compound as well where the kids can freely play the sport and enjoy the game.

Romeo Velasqeuz, a 15-year-old boy from Boys’ Town, expressed his gratitude to the company: “Maraming salamat, LG. Excited na kaming gamitin itong bagong court at maglaro ng basketball. Paborito kasi naming siyang gawin. (Thank you, LG. We’re excited to use this court and play basketball. It is one of our favorite thigs to do.)”

Manila Boys’ Town division chief Jean Ramos also acknowledged the significance of sports to children’s growth. Ramos said in the vernacular: “Playing sports like basketball helps boost the kids’ morale. Aside from making them physically fit, they are also able to make friends and develop meaningful relationships along the way.”

Ramos furthered, “Support from private institutions like LG Electronics greatly helps in sustaining our operations. On behalf of Manila Boys’ Town, we would like to thank LG Electronics for your generous donations and helping us promote sports among the kids.”

Kids from the orphanage were also able to partake in a basketball clinic facilitated by no less than the players and coaches from the Changwon LG Sakers.

“LG always puts premium to our consumers, delivering unique experiences to as many Filipinos as possible. We hope that through this basketball game and clinic, we are able to show that life is truly good, as we all continue to share a common love for a sport like basketball which unites nations,” said Mr. Nam.

Experience for free

Putting the consumers at the heart of every innovation, LG opened the Asian Basketball Showdown to basketball-loving Pinoys all for free.

Those who registered via the LG Electronics’ Facebook page can start already start redeeming their tickets on September 5-7, 2014 in LG Mobile concept stores in SM Megamall, SM North EDSA and Greenhills Shopping Center, as well as in Titan Stores within Metro Manila. When claiming, registrants just have to present the e-ticket and one valid ID, and a sales invoice or official receipt if registered as an LG customer for patron tickets.

Those who will be able to watch the games live will get a chance to win the newest premium LG devices including the simplest yet smartest LG G3; the young and pop LG G Pad, your launch pad; and the sleek, always on Android Wear LG G Watch.

For more information, visit www.lg.com/ph or www.lgblog.com.ph; like LG Philippines’ Facebook page; or follow LG on Twitter and Instagram @LGPhilippines.