• Updated
  • 04/04/2013

In the grand Rizal ballroom of Makati Shangri-La hotel, LG Electronics (LG) continues to establish itself as innovator in consumer electronics with the recent launch of its newest flagship models from Home Entertainment (HE) and Home Appliances (HA).

Included in the line-up are the world’s first 55-inch Cinema 3D Smart TV (55LA8600), the 84-inch Ultra HD 3D TV (84LM9600), the 9.1-channel Cinema Sound Home Theatre System (BH9530TW), the upgraded Inverter linear refrigerator, the Inverter Direct Drive washing machine, and the Inverter V split-type air conditioner.

Aptly called ‘LG Smart Choice’, the event was hosted by eminent TV personalities Sarah Meier and Rovilson Fernandez. Festivities were kicked off with a Twitter and Instagram game in which attendees were invited to spread the merriment surrounding the launch event and subsequently take home exciting LG products.

Amidst the state-of-the-art premium displays, esteemed guest speakers presented their views on the value and relevance of LG’s new products to today’s society. Undersecretary Loreta G. Ayson of the Department of Energy (DOE) shared her knowledge on the benefits of energy-efficient products for a more sustainable environment and way of life. Carol Chuaying, head of marketing of MagnaVision Philippines, expressed how the degree of picture quality has become imperative in selecting quality home entertainment.

Ms. Carol Chuaying of MagnaVision Philippines, expressed how picture quality has become imperative in selecting quality home entertainment

Undersecretary Loreta G. Ayson of the Department of Energy (DOE) talks about the benefits of energy-efficient products

Hyping on the top-notch picture quality of LG Smart TVs as well as the first-rate energy efficiency of LG Inverter refrigerators, washers, and air conditioners, these key messages educated the market on the consumer benefits and improved lifestyle that LG’s new technology offers.



“Driven by world-class technology and innovation, LG’s Smart new line-up aims to provide ultimate comfort and functionality in a user’s home,” Roland Dallarte, LG Electronics Philippines head of Corporate Marketing, stated. “Each feature was inspired by our consumers’ wants and needs in today’s technologically-equipped world. With home appliances, we strive to promote the importance of low energy consumption, and with TVs, we show how excellent image quality and advanced features result in an enhanced and intuitive user experience.”

LG Product Managers gives an exclusive in-depth presentation about the LG’s Flagship Models for 2013

For a more in-depth look at the highly developed LG line-up, managers per LG product division took the opportunity to deliver exclusive presentations and demonstrations. And throughout the commemorative unveiling of products, the audience was further entertained by the talented Buganda tribe.



Aside from HE’s picture quality and HA’s energy efficiency, LG guarantees high functionality and durability in all products due to its pioneering Smart and Inverter technologies. “Kitchens, living rooms, and other sections of a home can be managed efficiently and productively, making an investment in LG’s products the ‘Smart Choice’,” Dallarte finished.