LED TV

What You Need to Know about Television

How Smart is Your 3D TV?

What is Cinema 3D?

CINEMA 3D is a whole new generation of 3D TVs that applies the new FPR technology, bringing the quality of the newest 3D cinema to TV for the first time while taking the burden off your eyes and your 3D glasses.

What is SG type 3D and FPR type 3D?

*SG 3D technology offers 3D image by synchronizing Shutter Glass and 3D picture through wireless transmission. *FPR (Film Patterned Retarder) 3D technology works via comfortable, non-electronic polarized glasses and a FPR film on the TV panel that makes most of the 3D images. Compared to conventional SG type 3D, FPR is deemed to be the final step towards the ultimately glasses-free, panel-generated 3D TVs of the future.

Compared conventional 3D TV with LG CINEMA 3D TV, which one realizes better 3D effect and images?

LG CINEMA 3D TV will give better 3D experience based on 5 different competitive advantages - More comfortable 3D for eyes, Comfortable 3D glasses with lightweight, battery-free and no electronic waves, Bright and brilliant 3D images, Flexible viewing position and 2D to 3D Conversion, which expands your 3D content to enjoy.

Does LG CINEMA 3D TV support Full HD level picture quality?

Sure it can. LG CINEMA 3D TV provides 3D FULL HD picture quality through an optimum convergence of images for the left- and right-eyes. By providing 540-line images for both the left and right eyes, LG CINEMA 3D TV achieved 1080 full HD tested by Intertek.

Does FPR type CINEMA 3D have higher energy consumption compared to the conventional 3D TV?

CINEMA 3D has received an A-grade for electricity consumption from ErP (Europe) and EPA (US). Thanks to the special film on its module, LG CINEMA 3D TV delivers the best picture brightness with no increase in electricity consumption.

What is 'Flicker Free'?

''Flicker' is a flashing effect displeasing to the eye, and it occurs frequently on shuttered glasses type of 3D, as there might be a time gap while wirelessly transmitting the signals. LG's CINEMA 3D technology eliminates this flickering issue shutters from the glasses, allowing you to freely indulge in 3D images for an extended time without dizziness or weariness.

What is 'Crosstalk Free'?

While our advanced CINEMA 3D glasses eliminate flickering images, our Next Generation 3D panel provides clearer, crosstalk-free images. Enjoy a superior viewing experience with less overlapping images, or dizziness associated with conventional 3D technology.

Can I watch LG CINEMA 3D TV with SG type 3D glasses?

No you cannot. FPR type 3D TV only interacts with FPR type 3D glasses, as its operating systems is totally different. Therefore if you choose LG CINEMA 3D TV to buy, you should put on your light, battery-free FPR type 3D glasses without electronic waves.

Can I buy more glasses additionally?

You can buy additional 3D glasses for LG CINEMA 3D TV in LG brand shops with affordable price.

What is '3D Light Boost' Technology?

''3D Light Boost' technology indicates a special, thin film covering the screen counteracts any dimness that can occur with 3D images. With this technology, LG CINEMA 3D TV produces almost two times brighter 3D than conventional 3D TVs. Not only for 3D, LG CINEMA 3D TV also produce exceptionally clear and vivid pictures in 2D.

Can I watch my 3D TV lying on sofa? There are some comments that I cannot.

Yes, you can. LG CINEMA 3D technology provides a 3D viewing angle that is wide enough to allow bigger audiences and flexible viewing positions. Enjoy consistently clear and bright 3D pictures lying down or leaning back.

Does LG CINEMA 3D have narrower viewing angle compared to conventional 3D TV?

LG CINEMA 3D TV certainly has wide viewing angle in lateral range as 180° letting viewers can enjoy 3D TV in flexible position together with bigger audiences, compared to the conventional 3D TV which has only 80° lateral range of viewing angle. There are little concerns on LG CINEMA 3D TV has narrow viewing angle in vertical way. However, considering that viewers usually watch their TVs from an average distance of 2 meters in their living room, even a 20-degree viewing angle would be more than adequate. Our top-bottom viewing angle is certainly wide enough to watch 3D content on TVs at home.

What’s a Digital Tuner?

A digital tuner, also known as an ATSC tuner or HDTV tuner, is an audio/video receiver that allows your TV to receive and display digital television signals. Digital tuners are now integrated into TVs, VCRs, DVD Recorders, and set-top boxes. Furthermore, due to the current national transition from analog to digital broadcasting (set to conclude in early 2009), all analog TVs will soon require a digital tuner to “down-convert” digital signals to maintain display capabilities when analog ends.

What are the benefits of Digital TV?

After the national transition to digital broadcasting is complete, everyone will need a digital tuner to receive over-the-air signals. When you upgrade to a Digital TV, you will not only get all the great benefits of digital broadcasts, including theater-quality pictures and sound, you’ll also have access to additional digital services and perks as soon as they’re released.

How Does HDTV Work?

In the world of HD television, there are two basic choices: those that include a digital tuner (HDTVs), and those that use a separate digital tuner (HD monitors). HD monitors and HD televisions offer the highest level of digital TV performance—about five times more picture detail than analogue.

A digital TV will have a much greater resolution than its analogue counterpart. Almost all digital TVs can display progressive-scan DVDs (480p) and HDTV (usually 1080i) at full resolution, whereas analogue cannot. With a digital TV, you’ll enjoy superior picture and sound quality, giving you the best home entertainment experience.

Broadcasting

On an analogue TV, the quality of your reception is directly related to the quality of the signal. With digital broadcasting signals, audio and image quality remain consistent, no matter how strong or weak the signal.

Image Rendering

Both old and new TV displays are made up of a series of horizontal lines which are in turn, comprised of tiny dots called pixels. The number of these lines and dots makes up what is called "resolution." HDTVs have significantly higher resolution than standard analogue TVs.

How can an LG HDTV save energy?

Friendly energy is smart energy. In addition to adhering to the new Energy Star 3.0 guidelines, LG HDTVs with Smart Energy Saving have energy-saving options like the ability to choose a content-specific setting, “video mute” or engaging exclusive Intelligent Sensor Technology that automatically dims the backlight.

LCD TV FAQ

What Is Intelligent Sensor?

LG Intelligent Sensor technology evaluates ambient light conditions in the room and automatically adjusts brightness, contrast, and colour balance to optimise picture quality, reduce eye strain, and save money on your energy bill.

What Is SRS WOW and How Does it Work?

SRS WOW is a combination of SRS® Sound, SRS TruBass® and SRS FOCUS® audio technologies.

SRS® Sound restores the spatial information masked by traditional recording and playback techniques. By breaking down the stereo signal into its various components, SRS restores the spatial cues and ambient information present in the audio signal, placing them in the proper space relative to the direct sounds for a true surround-sound experience.

SRS TruBass® is a patented SRS technology that enhances bass performance by utilising proprietary psychoacoustic techniques. These techniques restore the perception of fundamental low-frequency tones by utilising the harmonics present in the original audio source to recreate the bass frequency information—even if this information is below the speaker or headphones low-frequency limitations.

SRS FOCUS® elevates the sound image field to create the perception of image height. When used in combination with SRS 3D, FOCUS delivers an enlarged sound image, producing a much taller and wider sound field with a broad sweet spot.

What Are the Benefits of SRS TruSurround XT?

SRS TruSurround XT carefully places content in the correct location, paying special attention to the center channel dialogue placement.

It also:

• Provides a wider and more dynamic sound stage.
• Improves the listening experience with added bass.
• Creates a broad sweet spot for a realistic audio experience.
• Instantly improves the surround-sound listening experience for the majority of consumers who do not have 5.1 speaker systems.
• Works great in any room no matter what the furniture configuration.

What Is “Viewing Angle” and Why Does It Matter?

With LCD TVs, the viewing angle is the angle at which a screen can be viewed without experiencing deterioration of image quality, specifically in terms of brightness and contrast ratio. A wider viewing angle means that you can experience perfect picture from more places in the room.

What Is Aspect Ratio?

Aspect ratio refers to the shape of a screen, comparing the horizontal dimensions to the vertical dimensions. A widescreen LCD display has an aspect ratio of 16:9, whereas a traditional screen has an aspect ratio of 4:3.

What Is Contrast Ratio?

Contrast ratio is a measurement of the difference between a screen's darker colours and its lighter colours. A higher contrast ratio means a wider range of colours.

Why Is Brightness Important?

The brightness of a LCD TV is measured in cd/m2. Simply put, the higher the number, the brighter the images on the screen. And, the brighter the picture, the better the viewing experience.

Plasma TV FAQ

What Is Intelligent Sensor?

LG Intelligent Sensor technology evaluates ambient light conditions in the room and automatically adjusts brightness, contrast, and colour balance to optimise picture quality, reduce eye strain, and save money on your energy bill.

What Is SRS WOW and How Does it Work?

SRS WOW is a combination of SRS® Sound, SRS TruBass® and SRS FOCUS® audio technologies.

SRS® Sound restores the spatial information masked by traditional recording and playback techniques. By breaking down the stereo signal into its various components, SRS restores the spatial cues and ambient information present in the audio signal, placing them in the proper space relative to the direct sounds for a true surround-sound experience.

SRS TruBass® is a patented SRS technology that enhances bass performance by utilising proprietary psychoacoustic techniques. These techniques restore the perception of fundamental low-frequency tones by utilising the harmonics present in the original audio source to recreate the bass frequency information—even if this information is below the speaker or headphones low-frequency limitations.

SRS FOCUS® elevates the sound image field to create the perception of image height. When used in combination with SRS 3D, FOCUS delivers an enlarged sound image, producing a much taller and wider sound field with a broad sweet spot.

What Are the Benefits of SRS TruSurround XT?

SRS TruSurround XT carefully places content in the correct location, paying special attention to the center channel dialogue placement.

It also:

• Provides a wider and more dynamic sound stage.
• Improves the listening experience with added bass.
• Creates a broad sweet spot for a realistic audio experience.
• Instantly improves the surround-sound listening experience for the majority of consumers who do not have 5.1 speaker systems.
• Works great in any room no matter what the furniture configuration.

What Is “Viewing Angle” and Why Does It Matter?

With LCD TVs, the viewing angle is the angle at which a screen can be viewed without experiencing deterioration of image quality, specifically in terms of brightness and contrast ratio. A wider viewing angle means that you can experience perfect picture from more places in the room.

What Is Aspect Ratio?

Aspect ratio refers to the shape of a screen, comparing the horizontal dimensions to the vertical dimensions. A widescreen LCD display has an aspect ratio of 16:9, whereas a traditional screen has an aspect ratio of 4:3.

What Is Contrast Ratio?

Contrast ratio is a measurement of the difference between a screen's darker colours and its lighter colours. A higher contrast ratio means a wider range of colours.

Why Is Brightness Important?

The brightness of a LCD TV is measured in cd/m2. Simply put, the higher the number, the brighter the images on the screen. And, the brighter the picture, the better the viewing experience.

What are LG’s Core Technologies for HDTV?

Most LG HDTVs possess core technologies that provide smart ways to optimize your viewing experience and make adjusting picture and sound a snap. Have a look at what lies at the heart of an LG HDTV: Picture Wizard, Invisible Speaker System, Clear Voice II and AV Mode II.

What are LG’s Core Technologies for HDTV?

Most LG HDTVs possess core technologies that provide smart ways to optimize your viewing experience and make adjusting picture and sound a snap. Have a look at what lies at the heart of an LG HDTV.

• Picture Wizard Take the guesswork out of picture adjustments with a wave of your hand. Get easy self-calibration with on-screen reference points for key picture quality elements such as black level, color, tint, sharpness and backlight levels. The remote is the new magic wand.

• Invisible Speaker System You won’t believe what you’re hearing. Fine-tuned by renowned audio expert Mr. Mark Levinson, LG TVs utilize a unique, hidden speaker system that delivers a clean, polished look and enhanced audio with a wider sound field.

• Clear Voice II Not sure who or what you’re hearing? The upgraded Clear Voice II now allows you to customize your personal preferences based on your home environment through an easy adjustment process. This calibration process is based on distinct voice zoom levels and does not interfere with surrounding sounds, so you’ll hear dialogue well and won’t miss a word.

• AV Mode II Quickly and easily select from one of three AV modes for “Cinema,” “Sports,” or “Games” to enjoy optimized HDTV picture and audio quality.

Plasma or LCD? Which is Right for Me?

LCD TVs and Plasma TVs are both sleek, thin, state-of-the-art, and capable of displaying stunning, high-definition picture and sound. But which technology is right for you?

What Is a Plasma Display?

Plasma displays are flat panel TVs that use conductive plasma to produce coloured light. Gas in the plasma state reacts with phosphors in each sub-pixel, to produce vivid colours and ultra-clear picture.

Plasma displays generate their own light to produce a stunning contrast ratio and smoother, crisper, high-motion video. This is one reason why some consumers prefer plasma displays to LCD TVs for watching sports and action movies. Plasma displays are also known for their deep, rich blacks, and incredibly precise colours, making them ideal for watching films—where dark scenes are more common.

For several reasons, many experts consider plasma displays the better choice for home cinema environments. First, plasma displays tend to perform better in light-controlled environments, such as home cinema rooms. Second, plasma displays have a slightly wider viewing angle than LCD TVs, so no matter where you’re sitting in the room, you can still enjoy a precise, vivid picture.

What Is an LCD Display?

LCD displays are digital televisions with a fixed pixel structure. Each pixel has three sub-pixels of red, green, and blue. The image on a flat panel LCD display is generated by a backlight behind the panel. The image goes through a polarising filter and each sub-pixel has tiny crystals that create different levels of brightness.

One advantage of LCD TVs is the wide range of sizes—they start at 15” and go up to 55”. Smaller LCD TVs are offered in both 4:3 and widescreen versions.

LCD displays also offer a great deal of versatility. Their wide size-range allows for a wide price-range, making it easier to find one to fit your budget. Also, since LCD TVs use adjustable backlight technology, the picture won’t wash out in brighter rooms or environments where light conditions can’t be controlled. LCD TVs are also specially designed to perform wonders for video games and computer graphics.

The LG Design Philosophy for TVs

Design plays a critical role in harmonising technology and human needs. In an effort to predict emerging needs and deliver innovative products to the public, LG has developed a comprehensive design philosophy that boils down to four basic elements: concept, style, interface, and finish.

LG’s Digital Display Innovations

At LG, we design our digital displays with our customers in mind, introducing new products that demonstrate a clear commitment to our core design principles. Broad knowledge and an ongoing commitment to developing next-generation digital display technologies are two of our key advantages over competitors. We are constantly pushing the envelope with innovative designs for LCD and Plasma TVs. For example, in 2008 we launched Scarlet, the world’s slimmest LCD TV at just 44.7mm thick. And we will continue to invest in the next-generation technologies that are redefining our entertainment expectations for the future, such as flexible displays and 3D displays.

LCD TVs

LG LCD TVs are some of the most advanced in the industry. Our LCD TVs can take low-resolution analogue signals to near high-definition levels. They also incorporate 100Hz scanning-technology, doubling the refresh rate and allowing viewers to watch fast-moving action sequences without motion blur. Intelligent Sensor technology optimises brightness and contrast by adapting to the ambient light conditions in the room. Last but not least, LG speaker design provides clear and powerful sound at any volume, for an exhilarating audio experience every time.

Plasma TVs

LG Plasma TVs deliver startling clarity and unprecedented detail, with deeper blacks and superior shadow detail. Our Dual XD Engine produces clear, crisp picture quality, which is further enhanced by a super-bright panel design.

What does the Energy Star® mean?

LG gives its customers the opportunity to participate in greenhouse gas reduction by providing them with products that meet the U.S. government’s Energy Star® standard for energy-saving consumer products.

Energy Star is the U.S. government's international program that encourages the use of energy-saving consumer products. It was formed by the U.S. Environmental Protection Agency (EPA) in 1992, as part of energy-saving and greenhouse gas reduction efforts. The majority of LG Electronics' products meet the Energy Star standard. For example, the battery charger for handsets produced for the U.S. market fulfills 100% of the Energy Star requirements.

LG and Energy Efficiency

LG Electronics is one of the largest global companies of its kind. Because of this, we feel we have a social responsibility to actively take on the environmental issues that arise from the carbon output of our industry. We have implemented, and are continuing to perfect, two independent strategies to reduce the carbon footprint of our company:

1. Develop more environmentally friendly technologies in our factories 2. Continuously raise the energy efficiency of our products

LCD & Plasma TVs

Of the LCD and Plasma TVs released since 2005, some 90% satisfy the Energy Star standard, with many exceeding these requirements by more than 30-percent.

	Met	Exceeding(30%)	List
LCD	88%	45%
PDP	91%	29%

We’ve also greatly reduced the number of parts in our plasma TVs by adopting a single-scan method during production. For this reason, our LCD and plasma TVs not only reduce energy consumption (saving you money on your energy bill), they also reduce their impact on the environment by employing environmentally friendly materials.

For more information visit the government’s Energy Star website.
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What is Full HD 1080p?

Full HD 1080p Resolution lets you enjoy enhanced picture quality over standard HDTV with almost double the pixel resolution. See sharper details like never before. Just imagine a Blu-ray disc or video game seen on your new LG Full HD 1080p TV. It’s time to put resolve back in your resolution.

What Are the Benefits of HDMI? (Plasma)

High-Definition Audio and Video

HDMI is the only interface in consumer electronics that can carry both uncompressed high-definition video and uncompressed multi-channel audio in all HD formats including 720p, 1080i, and 1080p. An uncompressed, all-digital signal translates into the highest quality video and audio, direct from the source.

Simple Connectivity

A single, all-digital cable connection means no more confusing wires and no more mess. With an HDMI connection, you can connect any HD audio or video device to your system with a single input, for a streamlined system and no confusing cables behind your components.

Integrated Control

With an HDMI connection, it’s easy to integrate all your audio and visual devices into a single remote control. HDMI has built-in sensors that automatically recognise and configure your AV devices on demand. With the click of a button, your remote control knows which components to turn on to watch a DVD, listen to music, or watch TV programmes.

Automatic Format Adjustment

An HDMI connection automatically configures the visual format of your display to match the content. Whether you’re watching TV programmes, sports, films, or video games, you’ll see everything as it’s meant to be seen.

PC Compatibility

HDMI PC-compatibility makes it easy to connect your PC to your HDTV, so you can display PC gaming or PC entertainment content.

What Does the Energy Saving Recommended Logo Mean?

Under the Energy Saving Recommended scheme, only products that meet strict criteria of energy efficiency can carry the Energy Saving Recommended logo.

The criteria of the Energy Saving Recommended scheme are set by an independent panel and reviewed annually. The Energy Saving Trust also tests a percentage of these products to ensure that where there’s a logo, there's a smarter choice.

The Energy Saving Trust aims to make it easy—whatever the product, whatever the labeling system—just look for the Energy Saving Recommended logo.

Energy Savings Trust Recommended

LG and Energy Efficiency

LG Electronics is one of the largest global companies of its kind. For this reason, we feel a social responsibility to take on the environmental issues that arise from the carbon output of our industry. We have implemented, and are continuing to perfect, two independent strategies to reduce our carbon footprint:

1. Develop more environmentally friendly technologies in our factories. 2. Continuously raise the energy efficiency of our products.

LG helps consumers reduce greenhouse gas production by providing them with products that meet the Energy Saving Trust’s Energy Saving Recommended standards.

What You Need to Know about HDTV

High-definition television (HDTV) is digital television (DTV) with a much higher resolution than traditional analogue TV. All TV is being switched to digital between now and 2012. (The transition date varies by region.) More information on the transition to digital TV is available at Digital UK.

Digital UK

HDTV: The Future of TV

In the new digital era, broadcasters will offer HD resolution over-the-air, including HD-quality picture and cinema-quality sound that far surpasses the picture and audio quality of the current system.

Networks will continue to broadcast in multiple resolution-formats for some time but, as more and more HD programming becomes available, there will never be shortage of breathtaking digital entertainment for your new HDTV.

Plasma to Fit Every Lifestyle

LG Plasma TVs provide the ultimate viewing experience, with sizes ranging from 42" to 60".

Important Things to Know:

• High-Definition refers to resolution—the number of horizontal lines that can be displayed on the screen—not the technology upon which the TV is based.

• Virtually all TV stations are now broadcasting digitally, with analogue broadcasts expected to end between now and 2012 (depending on the region). To aid in the transition, manufacturers and service providers are producing reasonably priced converters, so that analogue TVs can continue to receive over-the-air signals, even after analogue is a thing of the past. Nonetheless, upgrading to a digital TV is the only way you’ll be able to experience the great benefits of digital broadcasts (such as theater-quality sound and HD picture quality).

• Digital cable is not necessarily HDTV. This is a common misconception. Digital cable is usually analogue-grade television that’s been digitised and sent, via cable, as a digital signal. Digital cable’s picture and audio quality is superior to standard analogue cable, but it is still inferior to breathtaking HD picture and audio.

What Is the Difference Between a Digital TV and an HDTV?

Digital TV

Televisions (the combination of a display and a receiver) in the digital world are known as Digital TVs (DTVs). Digital television eliminates snow, ghosts, and interference, among other benefits.

HDTV

TVs that receive digital TV broadcasts of 720 or more progressive lines (rows of pixels, as measured vertically), are called High-Definition TVs, or HDTVs. High-Definition TV encompasses the following screen resolutions: 720p, 1080i, and 1080p. HDTV is the fastest-growing segment of the digital TV (DTV) market—delivering breathtaking pictures and sound.

What is LED Technology?

A Revolution In Picture Quality and Ultra-slim Design. With a contrast ratio of 3,000,000:1, LG TVs latest LED backlight-technology provides you with crystal-clear images, deeper blacks and the most realistic colors available today. LG LED TV will save you money off your electricity bills as LED backlight-technology saves up to 40% of power consumption vs. LCD technology. LG LED backlighting also saves on space, resulting in an ultra-slim design that can be hung on the wall like a picture frame.

Why Should I Get HDTV?

There are many reasons to get HDTV, from stunning picture quality, to enhanced programming, to HD sound—not to mention the upcoming national transition to digital.

Picture Quality

Are you invested in the quality of your home entertainment? With HDTV, you’ll enjoy richer color, deeper blacks, and sharper images when watching your favorite programs, films, and sports.

Resolution

Both old and new TVs are made up of a series of horizontal lines, which are comprised of tiny dots, called pixels. The number of these lines and dots make up a TV’s "resolution," or picture clarity.

Widescreen

Bring home a bigger, better picture, and cinema-style viewing, with a widescreen TV. In 16:9 format, you’ll enjoy "true" widescreen television and films. Digital widescreen is the future of TV.

Surround Sound

Many high-definition TV programs are broadcast in Dolby Digital 5.1 Surround Sound—the same high-fidelity audio found in movie theaters. With an HDTV, you’ll enjoy cinema-quality surround sound in the comfort of your own home.