LG Electronics Canada announces endorsement deal with PGA TOUR star Stephen Ames

  • Updated
  • 2008 07. 22

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<p align="left"><strong><em>Consumer electronics leader unveils partnership  with top Canadian golfer at RBC Canadian Open</em></strong> <br />

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  Mississauga, Ontario, July 22, 2008 – Proving that Life’s Good when you’re on the golf green,  LG Electronics Canada has announced an exclusive Canadian endorsement contract  with Calgary-based PGA TOUR star Stephen Ames. </p>

<p align="left">The deal will run through the end of 2009  and will allow LG Canada to use Ames'  image and likeness in advertising, PR and promotional materials across all  forms of media. Ames' golf caddy will also bear  the LG logo on his hat for the remaining dates on Ames' 2008 PGA TOUR schedule.</p>

<p align="left">Ames is no stranger to the LG brand, having won the LG Skins Game  tournament in both 2006 and 2007. He also appeared at LG Open de Montréal  charity golf event in Montreal in September 2007. </p>

<p align="left">“LG is an easy company to get behind  because of the quality and style of their products,” says Ames, a 20-year veteran of the professional  golf circuit with over $10-million in career earnings. “I learned a lot about what  LG does through the LG Skins Game and I look forward to working closely with  their team. Both the products they offer and the people they employ are top  notch.”   </p>

<p align="left">The endorsement deal between Ames and LG will be unveiled today at the RBC Canadian  Open golf tournament, currently underway at the Glen Abbey Golf Club in Oakville, Ontario. </p>

<p align="left">To celebrate his relationship with LG  Canada, Stephen will be conducting an autograph signing at the LG tent as part  of the RBC Canadian Open on Thursday, July 24 at 7:00 p.m.  LG will also be donating $25,000 to the  Stephen Ames Foundation, a not-for-profit organization that provides funding  for junior golf programs.   </p>

<p align="left">“As one of Canada’s premier athletes, LG  Electronics Canada is ecstatic to be engaging with Stephen in this unique partnership,”  says Andrew Barrett, Vice President of Marketing for LG Electronics Canada. “LG  has gotten to know Stephen and his family personally through his successes at the  LG Skins Game. He exudes superior style and performance out on the course and  these are also traits that customers value in the LG brand—it’s a natural fit  all around.”  </p>

<p align="left">In other golf news from LG Electronics  Canada, the company has announced a new online promotion where visitors to the  LG Canada website can win a trip for two to Indian Wells, California to see the 2008 LG Skins Game in  person. Contest winners will receive free admission to the event, a chance to  play a round at the exclusive Indian Wells Golf Resort and attend a private  golf clinic hosted by Stephen Ames himself. The contest kicks off on August 5,  2008 and participants can enter free of charge at <a href="http://www.LG.ca">www.LG.ca</a>. </p>

<p align="left">For more  information on LG Electronics Canada, please visit <a href="http://www.lg.ca/">www.lg.ca</a>. </p>

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<p align="left"><strong>About  LG Electronics, Inc.</strong></p>

<p align="left">The LG brand was established in 1995. The  company is a global force in electronics, information and communications  products, with more than 82,000 employees working in 77 countries around the  world, and annual total revenues of more than US $35-billion  (non-consolidated). LG Canada has offices in Toronto and Vancouver.  LG Canada is focused on delivering award-winning products known for blending  style and technology. These innovative products include cell phones, flat  screen TVs, laptop computers and digital appliances. For more information  please visit www.lg.ca.<br />

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<p align="left">Media Contacts: </p>

<p align="left">Cameron Gordon<br />

  High Road Communications<br />

  <a href="mailto:cgordon@highroad.com">cgordon@highroad.com</a><br />

  416-644-2252&nbsp; </p>

<p align="left">Dave Haggith<br />

  IMG Canada<br />

  <a href="mailto:Dave.haggith@imgworld.com">Dave.haggith@imgworld.com</a><br />

  416-960-5312 ext.  120</p>

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