LG Electronics Canada Unveils Fall Fashion Collection with a Colourful Palette of Programs Focused on Style and Couture

  • Updated
  • 2008 09. 05

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<p align="left"><strong><em>Life  is Good When your Technology is Fabulously Fashionable</em> </strong></p>

<p align="left">Mississauga, September 5, 2008 – Ready-to-wear-chic and runway worthy, LG’s  products have been long-considered the epitome of sophistication and style, so  it’s only fitting that the brand extend its reach even deeper into the fashion  industry. Today, LG Electronics Canada (LG) announced a series of endeavours  that enhance their support and elevate Canada’s fashion industry to new  levels. This impressive collection of partnerships will hit the streets  immediately. </p>

<p align="left">LG’s  commitment to Canadian couture kicks off with sponsorship in this weekend’s  DSQUARED² runway event at CTV’s Queen St. Headquarters, which will whet  Canadians’ appetite for the fall fashion season. To build on this, LG Canada is  also proud to announce their executive level sponsorship of Toronto’s own L’Oreal Fashion week, produced  by the Fashion Design Council of Canada. This marks the first time a  partnership of this type, consumer electronics, has paired itself with this important  industry body. </p>

<p align="left">LG  Canada’s sponsorship of L’Oreal Fashion week however will also extend beyond a  regular agreement with an additional two major components; one will be the launch  of their newest cell phones Wed. October 22nd in the heart of the  L’Oreal Fashion Week tent and the second will be the inaugural LG Fashion  Fusion on Saturday October 25th which will serve as the final  accolades to the week. </p>

<p align="left">In true style, the first ever LG Fashion  Fusion will take place in the tents of Nathan Philip Square and give industry  icons, designers and consumers alike a chance to mix and match while  experiencing the full fete of fashion. Grammy Award-winning and International  musical talent, Maroon 5, are set to rock the runway with their soulful sounds  while a yet-to-be announced International designer house will treat the  audience to a full spectrum fashion show. Those who aren’t lucky enough to be  inside will still get to experience the glamour and fashion of LG Fashion  Fusion with the broadcast of the entire show set to be shown on large screens outside  in Nathan Philips square. </p>

<p align="left">LG will  also announcing a significant partnership with Fashion Cares, and its important  industry charity event happening on Nov.1st. As further celebration  of LG Canada’s commitment to the fashion industry, they will be making a large  donation as well as participating in this year’s fundraising show. </p>

<p align="left">As the  ultimate accessory to the program, LG Canada will also launch <a href="http://www.LG.ca/fashion">www.LG.ca/fashion</a>, a website  highlighting LG’s support of various fashion events in Toronto, specifically LG  Fashion Fusion, L’OREAL Fashion Week and Fashion Cares.  The website, launching on September 8,  features photos and video, as well as a unique contest to give away tickets all  fashion events through the LG “EGO-System”. Visitors upload photos showing off  “My Style” in the hopes of gaining access to LG’s closing event party at the  end of L'Oreal Fashion Week in October.</p>

<p align="left">LG will also be conducting  an open casting call for aspiring models to strut their stuff at the event and  win access into the events. Details are available on <a href="http://www.lg.ca/fashion">www.lg.ca/fashion</a>. </p>

<p align="left">“LG endeavours  to establish perfect harmony for fashion with technology. Since 1996 we’ve  aligned ourselves with the fashion industry for everything from our involvement  with the Chocolate Phone series’ launch featuring a lingerie fashion show, to  the introduction of the Shine Phone series, in partnership with Birks,” said Andrew  Barrett, Vice President, Marketing, LG Electronics Canada. “We love sophisticated  style and, spectacular design and always strive to be fashion forward in  everything we do so of course we’re excited to deepen our relationship within an  industry that perfectly reflects these values.”</p>

<p align="left">“It’s  phenomenal to see a well-respected and highly coveted brand like LG dive deeply  into the fashion community,” said Jay Levine, Director of Production,  FashionTelevision. “Their products are in the hands of countless Canadians, and  their influence on style is indisputable. The synergy between LG and the  fashion world is clear, and we can’t wait to see what comes out of this  relationship.”</p>

<p align="left">&nbsp;With  six design centres across the world, including Seoul,  Milan, Beijing, New Delhi, Tokyo and New Jersey, LG  Electronics shows commitment to a design-led product development strategy, an  approach that will help establish LG as the number one manufacturer of  design-focused mobile phones worldwide. This focus on design is the ultimate  connection between LG and the fashion industry. </p>

<p align="left">“LG has  always said that ‘Life is Good’, but now that LG has truly staked its claim in  the fashion world, it’s safe to say that life is more than good: Life is  Fabulous!” said Robin Kay, President, Fashion Design Council of Canada and  Executive Director, L’Oreal Fashion Week. “LG designs more than technology—they  design the ultimate accessories that the style-savvy crave. You know if you’re  using an LG product, you’re au courant. We love it.”</p>

<p align="left">“As Canada’s largest AIDS fundraiser,  it is incredibly important that Fashion Cares connects with world-class  partners that share our passion and commitment to fashion and the cause,” said  Michael King, Chair of the 2008 Fashion Cares Steering Committee. “With LG, we  are very honoured to have found such a partner and are thrilled that they are  on board for this very important event.”</p>

<p align="left">For more  information on LG, please visit <a href="http://www.lg.ca/">www.lg.ca</a>. </p>

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<p align="left">About LG  Electronics, Inc.<br />

  The LG brand was established in  1995. The company is a global force in electronics, information and  communications products, with more than 82,000 employees working in 77  countries around the world, and annual total revenues of more than US  $35-billion (non-consolidated). LG Canada has offices in Toronto  and Vancouver.  LG Canada is focused on delivering award-winning products known for blending  style and technology. These innovative products include cell phones, flat  screen TVs, laptop computers and digital appliances. For more information  please visit <a href="http://www.lg.ca">www.lg.ca</a>. <br />

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  About  FashionTelevision<br />

  Celebrating its 23rd year as  Canada's  leading style program, FashionTelevision travels the globe in search for the  visually stimulating and innovative creations of today's newsmakers in fashion,  architecture, and design. FashionTelevisionChannel (FT) is Canada's first and only 24-hour  English language fashion channel dedicated to the world of art, architecture,  photography, and design. FT delivers a daily dose of local and international  designer collections, fashion photo sessions, and a look at what's behind the  stories that make up the headlines in the worlds of style and design. FT is  owned by CTV Limited, a division of CTVglobemedia. For more FT programming  information visit: <a href="http://www.fashiontelevision.com">www.fashiontelevision.com</a> <br />

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<p align="left">About  the Fashion Design Council of Canada <br />

  The Fashion Design Council of Canada (FDCC)  was founded in 1999 with the specific mandate to brand fashion in Canada.&nbsp; A  non-governmental, not for profit national association, the FDCC has  successfully built a fashion week that commands international respect and  encourages continued economic trade<br />

  and profile of our industry.</p>

<p align="left">ABOUT  Fashion Cares<br />

  Fashion Cares is an annual gala in  support of the AIDS Committee of Toronto (ACT), with the goal of building  awareness of HIV/AIDS and raising funds for ACT.  Over the past 21 years, Fashion Cares has  raised nearly ten million dollars to benefit ACT and is the largest volunteer  event in Canada.<br />

  www.fashioncares.com</p>

<p align="left">ABOUT  ACT<br />

  Founded in 1983, the AIDS Committee of  Toronto (ACT) delivers responsive, effective, and valued community-based HIV  support services and education, prevention, outreach and fundraising programs  that promote the health, well-being, worth and rights of individuals and  communities living with, affected by and at risk for HIV/AIDS, and increase  awareness of HIV/AIDS.</p>

<p align="left">ACT’s work is supported in large part by  the generous support of individuals and corporations.  ACT’s three major fundraising events –  Fashion Cares, AIDS Walk for Life Toronto and SNAP! — provide much-needed funds  for the agency’s HIV prevention education programs and support services. For  more information visit www.actoronto.org.</p>

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