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LG Electronics Sets the Stage for a National Thumb War

  • Updated
  • 2008 06. 26

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<p align="left"><em>Canadians  battle for up to $25,000 in cash and prizes at the first annual Canadian  Texting Championship</em><br />

  <br />

  Mississauga, June 26, 2008  – LG Electronics Canada challenges Canadians to put on their game thumbs for  the country’s first organized mobile text messaging competition. At the LG Canadian  Texting Championship, players can taste victory by showing off their texting  skills, speed and accuracy. Qualifying tournaments will take place across the  country throughout the summer, leading up to the ultimate battle for the LG  Canadian Texting Championship crown in August.<br />

  <br />

  The  LG Canadian Texting Competition is free and open to the general public, kicking  off in Toronto on June 26, 2008 at the Eaton Centre. The tour continues with  regional qualifying tournaments around the country until returning to Toronto on  August 26, 2008 at the Diesel Playhouse where finalists will compete for up to $25,000  in cash and prizes including a $5,000 trip for two to Cancun, Mexico provided  by Breakaway Tours. Two regional qualifiers will be chosen from BC, the Midwest  Region (AB, SK, MB), Ontario and the Eastern Region (QP + Maritimes). </p>

<p align="left">At  the regional qualifying tournaments, players will be asked to type phrases  exactly as they appear on the overhead LG screen. The two fastest players in  each region will receive a trip for two to attend the final championship in  Toronto and $1,000 spending money. Players compete on their choice of the LG  Keybo (from Telus), LG Rumour (from Bell) or LG Vu (from Rogers) handset.</p>

<p align="left">“Canadians  love to text, so what better way to showcase their skills than at the LG  Canadian Texting Championship?” said Andrew Barrett, Vice President, Marketing,  LG Electronics Canada. “We’re looking forward to an exciting kick off in  Toronto, and are confident that Canadians will give the championship a big  thumbs up.”</p>

<p align="left">Those  Canadians outside tour locations can still compete by visiting <a href="http://www.lg.ca/texting">www.lg.ca/texting</a> where they  can play Crypto-Short-Form. Players with the 10 highest scores and one lucky  random participant will be entered to win the LG golden ticket to the finals in  Toronto for their chance to compete for the title.</p>

<p align="left">Competitors  also have the chance to win more prizes at <a href="http://www.muchmusic.com/">www.muchmusic.com</a> including an LG QWERTY keypad mobile  device everyday of the competition and a $10,000 cash prize. </p>

<p align="left">Canadians  can qualify for the finals at the following locations: </p>

 

<div align="left">

  <table border="0" cellspacing="0" cellpadding="0" width="604">

    <tr>

      <td width="121" nowrap="nowrap" valign="bottom"><p align="center"><strong>CITY</strong></p></td>

      <td width="177" nowrap="nowrap" valign="bottom"><p align="center"><strong>DATE</strong></p></td>

      <td width="306" nowrap="nowrap" valign="bottom"><p align="center"><strong>LOCATION</strong></p></td>

    </tr>

    <tr>

      <td width="121" nowrap="nowrap" valign="bottom"><p>Toronto,    ON</p></td>

      <td width="177" nowrap="nowrap" valign="bottom"><p>June    26-29, 2008</p></td>

      <td width="306" nowrap="nowrap" valign="bottom"><p>Toronto    Eaton Centre, Albert's Way</p></td>

    </tr>

    <tr>

      <td width="121" nowrap="nowrap" valign="bottom"><p>Calgary,    AB</p></td>

      <td width="177" nowrap="nowrap" valign="bottom"><p>June    27-29, 2008</p></td>

      <td width="306" nowrap="nowrap" valign="bottom"><p>Chinook    Centre, Zeller's Court</p></td>

    </tr>

    <tr>

      <td width="121" nowrap="nowrap" valign="bottom"><p>Mississauga,    ON</p></td>

      <td width="177" nowrap="nowrap" valign="bottom"><p>July    4-6, 2008</p></td>

      <td width="306" nowrap="nowrap" valign="bottom"><p>Square    One, Centre Court</p></td>

    </tr>

    <tr>

      <td width="121" nowrap="nowrap" valign="bottom"><p>Toronto,    ON</p></td>

      <td width="177" nowrap="nowrap" valign="bottom"><p>July    4-6, 2008</p></td>

      <td width="306" nowrap="nowrap" valign="bottom"><p>Fairview    Mall, Lower Promo Court</p></td>

    </tr>

    <tr>

      <td width="121" nowrap="nowrap" valign="bottom"><p>Calgary,    AB</p></td>

      <td width="177" nowrap="nowrap" valign="bottom"><p>July    4-13, 2008</p></td>

      <td width="306" nowrap="nowrap" valign="bottom"><p>Calgary    Stampede </p></td>

    </tr>

    <tr>

      <td width="121" nowrap="nowrap" valign="bottom"><p>Scarborough,    ON</p></td>

      <td width="177" nowrap="nowrap" valign="bottom"><p>July    10-13, 2008</p></td>

      <td width="306" nowrap="nowrap" valign="bottom"><p>Scarborough    Town Centre, Centre Court</p></td>

    </tr>

    <tr>

      <td width="121" nowrap="nowrap" valign="bottom"><p>Winnipeg,    MB</p></td>

      <td width="177" nowrap="nowrap" valign="bottom"><p>July    11-13, 2008</p></td>

      <td width="306" nowrap="nowrap" valign="bottom"><p>Polo    Park Shopping Centre, Centre Court</p></td>

    </tr>

    <tr>

      <td width="121" nowrap="nowrap" valign="bottom"><p>Edmonton,    AB</p></td>

      <td width="177" nowrap="nowrap" valign="bottom"><p>July    18-20, 2008</p></td>

      <td width="306" nowrap="nowrap" valign="bottom"><p>West    Edmonton Mall, 165Y</p></td>

    </tr>

    <tr>

      <td width="121" nowrap="nowrap" valign="bottom"><p>Hamilton,    ON</p></td>

      <td width="177" nowrap="nowrap" valign="bottom"><p>July    18-20, 2008</p></td>

      <td width="306" nowrap="nowrap" valign="bottom"><p>Lime    Ridge, Centre Court</p></td>

    </tr>

    <tr>

      <td width="121" nowrap="nowrap" valign="bottom"><p>Regina,    SK</p></td>

      <td width="177" nowrap="nowrap" valign="bottom"><p>July    18-20, 2008</p></td>

      <td width="306" nowrap="nowrap" valign="bottom"><p>Cornwall    Centre </p></td>

    </tr>

    <tr>

      <td width="121" nowrap="nowrap" valign="bottom"><p>Toronto,    ON</p></td>

      <td width="177" nowrap="nowrap" valign="bottom"><p>July    24-27, 2008</p></td>

      <td width="306" nowrap="nowrap" valign="bottom"><p>Wakestock </p></td>

    </tr>

    <tr>

      <td width="121" nowrap="nowrap" valign="bottom"><p>Ottawa,    ON</p></td>

      <td width="177" nowrap="nowrap" valign="bottom"><p>July    25-27, 2008</p></td>

      <td width="306" nowrap="nowrap" valign="bottom"><p>St.    Laurent Centre, Centre Court</p></td>

    </tr>

    <tr>

      <td width="121" nowrap="nowrap" valign="bottom"><p>Richmond,    BC</p></td>

      <td width="177" nowrap="nowrap" valign="bottom"><p>July    25-27, 2008</p></td>

      <td width="306" nowrap="nowrap" valign="bottom"><p>Richmond    Centre, Food Court Promo Area</p></td>

    </tr>

    <tr>

      <td width="121" nowrap="nowrap" valign="bottom"><p>Montreal,    QC</p></td>

      <td width="177" nowrap="nowrap" valign="bottom"><p>July    31-August 3, 2008 </p></td>

      <td width="306" nowrap="nowrap" valign="bottom"><p>La    Ronde   </p></td>

    </tr>

    <tr>

      <td width="121" nowrap="nowrap" valign="bottom"><p>Vancouver,    BC</p></td>

      <td width="177" nowrap="nowrap" valign="bottom"><p>August    1-3, 2008</p></td>

      <td width="306" nowrap="nowrap" valign="bottom"><p>Metropolis,    Grand Court</p></td>

    </tr>

    <tr>

      <td width="121" nowrap="nowrap" valign="bottom"><p>Quebec    City, QC</p></td>

      <td width="177" nowrap="nowrap" valign="bottom"><p>August    8-10, 2008</p></td>

      <td width="306" nowrap="nowrap" valign="bottom"><p>Place    Laurier, Centre Court</p></td>

    </tr>

    <tr>

      <td width="121" nowrap="nowrap" valign="bottom"><p>Montreal,    QC</p></td>

      <td width="177" nowrap="nowrap" valign="bottom"><p>August    8-10, 2008</p></td>

      <td width="306" nowrap="nowrap" valign="bottom"><p>Alexis    Nihon </p></td>

    </tr>

    <tr>

      <td width="121" nowrap="nowrap" valign="bottom"><p>Whistler,    BC</p></td>

      <td width="177" nowrap="nowrap" valign="bottom"><p>August    9-17, 2008</p></td>

      <td width="306" nowrap="nowrap" valign="bottom"><p>Crankworx </p></td>

    </tr>

    <tr>

      <td width="121" nowrap="nowrap" valign="bottom"><p>Dartmouth,    NS</p></td>

      <td width="177" nowrap="nowrap" valign="bottom"><p>August    15-17, 2008</p></td>

      <td width="306" nowrap="nowrap" valign="bottom"><p>Mic    Mac Mall, Centre Court</p></td>

    </tr>

  </table>

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<p align="left">&nbsp;</p>

<p align="left">For updates on  new event locations, dates, official rules or to register for the LG Canadian  Texting Championship, please visit <a href="http://www.lg.ca/texting">www.lg.ca/texting</a>.  </p>

<p align="left">###</p>

<p align="left"><strong>About LG Electronics, Inc.</strong> <br />

  LG Electronics, Inc. (KSE: 066570.KS) is  a global leader and technology innovator in consumer electronics, home  appliances and mobile communications, employing more than 82,000 people working  in 114 operations including 82 subsidiaries around the world. With 2007 global  sales of USD $44 billion, LG is comprised of four business units - Mobile  Communications, Digital Appliance, Digital Display and Digital Media. LG is the  world’s leading producer of mobile handsets, flat panel TVs, air conditioners,  front-loading washing machines, optical storage products, DVD players and home  theater systems. LG Electronics Canada has offices in Toronto and Vancouver. LG  Electronics Canada is focused on delivering award-winning products known for  blending style and technology. These innovative products include cell phones,  flat screen TVs, laptop computers and digital appliances. For more information  please visit <a href="http://www.lg.ca/">www.lg.ca</a>.</p>

<p align="left"><strong>About Breakaway Tours       </strong> <br />

  Over  the past two decades, Breakaway Tours has become the largest student leisure  tour operator in Canada, taking over 22,000 travelers annually to destinations  around the world. Breakaway Tours is also a brand division of TUI Travel PLC,  the world’s largest travel Company. We are proud to celebrate our 24th year of  delivering unique travel adventures and experiences for students in high  schools, colleges and universities across the country. For more information  please visit <a href="http://www.breakawaytours.com/">www.breakawaytours.com</a>.<br />

  For additional  information for LG, please contact: </p>

<p align="left">Heather  Anderson &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;  Meghan Neufeld <br />

  High Road  Communications&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;     High Road Communications <br />

  <a href="mailto:schen@highroad.com">handerson@highroad.com</a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href="mailto:mneufeld@highroad.com">mneufeld@highroad.com</a> <br />

  416-644-2272&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;   416-644-2278</p>

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