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77” LG SIGNATURE OLED TV W7 – Most Awarded

  • OLED77W7V

Key Features

  • Best of the Best at CES 2017
  • Simplicity. Perfection.
  • One with your wall
  • One design embraces all
  • The supreme image quality the world longs for
  • The premium cinema experience, created just for you

Best of the Best at CES 2017

Winning over 40 awards – the biggest number in TV category, LG SIGNATURE OLED TV W came into the spotlight with its astonishing design and incredible performance.

Simplicity. Perfection.

To focus on the very essence of TV, LG SIGNATURE OLED TV W removed all the elements that distract from viewing and listening.

One with your wall

Merged perfectly with the wall, shadow-free LG SIGNATURE OLED TV W is like a window to another world. Immerse yourself in a picturesque reality.

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LG SIGNATURE OLED TV W looks more like artwork than a TV as it perfectly blends in with the wall.
Just follow the step-by-step guide to learn how to install.

*The product requires a cable connection between centerpiece and display. The cable may be visible depending on installation.

One design embraces all

Designed for those who recognize the value of truly premium audio. With up-firing speakers to enhance sound diffusion for smoother high-pitch and low-pitch audio.

The supreme image quality the world longs for

Perfect Color is revealed only on Perfect Black.
Experience the unmatched picture quality created by OLED TV’s self-lighting pixels.

Learn more about Perfect Color on Perfect Black

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The revolutionary pixel dimming technology renders Perfect Black without any light leakage to offer a limitless contrast ratio. With Perfect Black, LG OLED TV brings out the marvelous wonders of Perfect Color. LG OLED TV offers over a billion of vivid colors generated by 10-bit panel.

The premium cinema experience created just for you

With support for both Dolby Vision™ and Dolby Atmos®, LG OLED TV is the first TV of its kind. Experience premium cinema in the comfort of your home with the superior picture and sound quality.

Active HDR, unlike other conventional HDRs

LG OLED TV supports premium HDR content mastered by Dolby Vision™, and is also compatible with generic HDR10 and HLG. LG’s Active HDR technology optimizes HDR picture scene by scene for a life-like viewing experience.

Learn more about Active HDR with Dolby Vision

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LG OLED TV atbalsta augstākas kvalitātes HDR tehnoloģiju Dolby Vision™, kā arī tehnoloģijas HDR10 un HLG. LG OLED TV tiek izmantota ekskluzīva katras ainas apstrāde, lai attēla kvalitāti un skatīšanās baudu paceltu jaunā līmenī.

* The compatibility for HDR playback may vary by the format and country.

Dolby Atmos® brings the cinema sound to your room

Dolby Atmos delivers each object’s unique sound in three-dimensional space for full immersion.

Learn more about Dolby Atmos

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Dolby Atmos® transports you into the story with moving audio that flows all around you with breathtaking realism.

Dolby Atmos® is a surround sound system where the sounds move according to the objects of the video.
With the new LG OLED TV, the sounds seem to fly in all directions, up and down, left and right. It basically provides a 360 sound experience.

How will it match your lifestyle?















No more bulky designs of the past.
Presenting you with a new TV design that fits right in with your lifestyle.

webOS 3.5 simple and fun to use

With the Magic Remote and uniquely refined webOS 3.5 launcher bar, dive into a limitless world of premium content from all of the most popular entertainment providers.

*webOS GUI may differ by country.

Display
Display Device (OLED / LCD) OLED
Screen Size (Inch) 77
Resolution 3840*2160
Viewing Angle Perfect Viewing Angle
Video (Picture Quality)
UHDA Premium Yes
HDR Active HDR with Dolby vision
- Dolby Vision No / Yes / Yes
- HDR10 Different by region *Refer to HDR Format support sheet
- HLG Different by region *Refer to HDR Format support sheet
Wide Color Gamut Perfect Color
Biliion Rich Color Yes
Dimming (Set Spec.) Pixel Diming
Black Perfect Black
Ultra Luminance Ultra Luminance Supreme
Picture Engine Perfect Mastering Engine => OLED Master Engine
Color Master Engine Yes
- Upscaler 4K Upscaler
- True Color Accuracy Yes
- Active Depth Enhancer Yes
- HDR Effect Yes
HEVC Decoder 4K@60P, 10bit
VP9 Decoder 4K@60P, 10bit
Audio
Audio Output 60 W (WF : 20W)
Speaker System (ch) 4.2 ch
DOLBY ATMOS Yes (w/o BDP), BDP MR (TBD)
Surround Mode Dolby Surround (OLED Surround)
- Clear Voice Clear Voice III
- Magic Sound Tuning Yes
- Smart Sound Mode Yes
Hi-Fi Audio Yes
LG Sound Sync / Bluetooth Yes
DTS Decoder Yes
Audio Codec AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, DTS, DTS-HD, DTS Express, WMA, apt-X
Smart TV
OS (Operating System) webOS 3.5
- Processor Quad
Magic Remote B-in
Magic Zoom Live Zoom + Focus Zoom
360 VR Yes
Voice Recognition Yes
Universal Control (Different by country) UAE, Qatar, Oman, Kuwait, Bahrain, Iran, Nigeria, Algeria,Egypt
Magic Link Yes (Iran, Syria, Sudan Yotube)
Quick Access Yes
OLED Gallery Yes
LG Content Store Yes
Multi-view Yes
Web Browser Yes
Music Player Yes
My Content Yes
My Channels Yes
Channel Advisor Yes
Smart Convergence
Mobile App(LG TV Plus) Yes
Mobile Connection Yes
Mobile TV On (Turn on TV by Mobile) Yes
- WiFi TV On Yes
- BLE TV On Yes
WiDi (PC to TV) Yes
Miracast (Moblie to TV Mirroring) Yes
Network File Browser Yes
Additional Feature
DVR(Time Machine) - Analog DVR Yes
DVR(Time Machine) - Digital Recording Yes
DVR(Time Machine) - Live Play Back (External Recording) Yes
STT (Speech To Text) Yes
Simplink (HDMI CEC) Yes
Simultaneous Audio Output Yes
Block access to harmful site Yes
OSD Language 14ea English, Spanish(español), French(français), Portuguese, Russian, Indonesian, Malayan, Vietnamese, Thai, Arabic, Kurdish, Afrikaans, Amharic, Hausa 12ea(Iran) English, Spanish(español) French(français), Portuguese Russian, Indonesian Malayan, Vietnamese Thai, Arabic, Farsi, Kurdish 10ea (YK) English, Spanish(español) French(français), Portuguese Russian, Indonesian Malayan, Vietnamese(Tiếng Việt) Thai, Hebrew
Broadcasting System
Digital TV Reception(Terrestrial,Cable,Satellite) T- : DVB-T/T2
V(Y)- : DVB-T2/C/S2
[DVB] Data Broadcasting (Country Spec) Different by country (MHEG: Republic of South Africa)
[DVB] CI + (Common Interface) T/T2 : -, T2/C/S2 :Yes
Teletext Page Yes
Teletext (Top/Flof/List) Yes
Subtitle Yes
EPG(8days) Yes
Connectivity
HDMI 4
- ARC (Audio Return Channel) Yes(HDMI2)
USB 3
LAN Yes
Component / Comosite in 1 (Gender)
Composite In (AV) 1 (Gender)
CI Slot T/T2 : -, T2/C/S2 :Yes
RF In T/T2 : 1, T2/C/S2 : 2
Wifi (802.11.ac or 802.11.n) 802.11ac
Bluetooth Yes
Digital Audio Out (Optical) Yes
Headphone out 1 (Phone Jack Type)
Line out 1(Headphone out common)
RS-232C (Control / SVC) 1 (Phone Jack Type)
TV - Rear(Jack Type)
RF In T/T2 : 1, T2/C/S2 : 2
Component In (Y,Pb,Pr + Audio) : 5 1 (Gender)
Composite in (CVBS+ Audio) : 3 1 (Gender)
HDMI (6G/3G) 6G : 4ea
- ARC (Audio Return Channel) Yes (HDMI2)
USB (3.0/2.0) 3.0: 1ea, 2.0 : 2ea
Digital Audio Out (Optical) Yes
LAN Yes
Headphone out 1 (Phone Jack Type)
RS-232C (Control / SVC) 1 (Phone Jack Type)
CI Slot T/T2 : -, T2/C/S2 :Yes
Line out / Headphone out Yes
Design
Design Picture on Wall
Eco
Illuminance sensor White Sensor
Energy saving mode Default OFF
Power
Power Supply (Voltage, Hz) 100~240Vac 50-60Hz
Standby Power Consumption 0.5W↓
Power Consumption(Max) Different by Country and inch
Accessory
Remote Controller MR16A / SP16
Component / AV Gender AV gender 1 / Comp gender 1
Power Cable - (Attached Type)
Owner's Manual Yes
Batteries (for Remote Control) Yes

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