What You Need to Know about Laundry

What Does the British Allergy Foundation Seal of Approval Mean?

One in three persons in the UK are affected by allergies at some point in their lifetime. The numbers are rising, yet few national resources are allocated to the diagnosis and treatment of this multi-organ disease.

The British Allergy Foundation, operating under the charity name Allergy UK, has set a standard for products which restrict/reduce/remove allergens from the environment of the allergy sufferer, and for products which have significantly reduced allergen content.

LG and the British Allergy Foundation

Several LG Washing Machines have received the British Allergy Foundation Seal of Approval for their allergen-reducing properties. Look for the logo beside each product.

To learn more, visit the British Allergy Foundation’s website.

What Is the LG Direct DriveTM Motor?

What Is Direct DriveTM?

Direct DriveTM is state-of-the-art technology that removes belt or pulley from the washing machine’s motor and this beltless motor is attached directly to the drum for a quieter and efficient washing performance.

Durability

By removing the belt and pulley, Direct DriveTM reduces the chance of defects.

Less Vibration

Having the motor attached directly to the drum means a more stable, balanced system.

Low Noise

By removing the brush, the LG Direct DriveTM system eliminates unpleasant frictional noises.

Guarantee

Direct DriveTM parts carry a 10-year warranty.

What Should I Look for in a Washer Dryer Combo?

What Should I Look for in a Washing Machine Door?

LG washing machines have a wide 30cm porthole, and a 180º swing door, making it easy to load and unload bulky items.

What Is the Intelligent Washing System?

Once you’ve selected the cycle and pressed the start button, the Intelligent Washing System detects the load-size, selects the water temperature, and determines the optimal water-level and cycle-time.

What Is “Shower Spray”?

LG washing machines are equipped with a circulating shower function called Shower Spray. A pump under the drum pulls up water that stays at the bottom of the drum. This water is repeatedly circulated and sprayed from the top of the drum during washing and rinsing cycles, to improve detergent dispersion.

What Do I Need to Know about Steam Direct DriveTM?

The innovative LG Steam Direct DriveTM uses real steam to deliver cleaning performance that’s superior to water alone.

Steam penetrates more effectively than water. It’s surprisingly simple. Steam molecules are smaller, hotter, and more active than water, which means they can get between fibers and dissolve dirt, remove odours, and eliminate allergens better than water. Steam also takes less time to do a better job because it reaches higher temperatures more quickly.

What Is Direct DriveTM?

Direct DriveTM is state-of-the-art technology that removes belt or pulley from the washing machine’s motor and this beltless motor is attached directly to the drum for a quieter and efficient washing performance.

What Is Steam Technology?

LG’s revolutionary Steam Technology uses a real steam generator to convert water into steam, which is then fed into the top of the drum through a patented spray nozzle. Steam then penetrates fabrics for enhanced cleaning performance, resulting in brighter whites and more vibrant colors.

What Is the Medic Rinse Cycle?

The ingenious LG Medic Rinse cycle, which was given the British Allergy Foundation’s Seal of Approval, removes 99.8% or more of household dust mites and animal dander.

What Is the Steam Refresh Cycle?

The LG Steam Refresh cycle uses real steam to virtually eliminate wrinkles and odours, making your fabrics look fresh and new in just 20 minutes. Steam Refresh is perfect for bringing lightly worn clothes back to life at the end of the day, or for fluffing and refreshing towels and comforters.

What Is a Load Sensor?

A Load Sensor is a sensor found in LG washer machines that is specially designed to ensure optimal washing and rinsing performance by automatically adjusting wash-and-rinse cycle times, depending on the size of the load.

What Are Designer Colors?

Steam Direct DriveTM washing machines are available in white, silver, and black—a variety of options to match your décor.

What Is Ultra-Capacity?

Choose the drum size to fit your lifestyle. Ultra-capacity helps you wash more clothes in fewer loads.

The LG Design Philosophy for Washing Machines

Design plays a critical role in harmonizing technology and human needs. In an effort to predict emerging needs and deliver innovative products to the public, LG has developed a comprehensive design philosophy that boils down to four basic elements: concept, style, interface, and finish.

At LG, we strive to make your home life easier and more enjoyable by creating digital appliances that fit your lifestyle and home décor.

Design That Integrates Sensitive Ergonomics and Digital Technology

In this era of digital technology, LG has been delving deeply into design and research. Our design team is focused on creating digital appliances that make life easier and more fun.

Digital technology is becoming an increasingly important tool in our modern lives. A growing number of products come equipped with “intelligent” microchips and networking options. This technology, though still in its early stages, has great potential—requiring our designers to put on their “inventing caps” to predict emerging trends, design new lifestyle concepts, and test out their designs on a demanding public.

Designing for the Future

At the LG Life Soft Research Lab, established almost 20 years ago, researchers, designers, and trend scouts work to predict the future by examining and identifying consumer desires; observing the public’s interest in products; and developing design concepts and solutions based on this research.

This is how LG stays one step ahead of the game—we’re always working on products for the future. Our research is focused not only on new products and technological trends, but also on understanding customer and market behavior and needs.

LG Washing Machine Designs

LG is currently the only company offering its unique Direct DriveTM technology. In 2008, our innovative Steam Direct DriveTM washing machine was voted "Product of the Year" for "Excellence in Garment Care" by Get Connected. LG has some of the largest-capacity washing machines available, not to mention customized to fit each customer’s needs.

Water Efficiency and Washers

LG Steam Direct DriveTM washing machines are designed to make efficient use of water, and reduce energy consumption. They exceed the Energy Saving Trust®’s recommended standards for energy-efficient consumer products.

Steam Direct Drive™ washing machines have an extra-large capacity, letting you do more laundry in fewer loads. Combine that with steam technology that also reduces water and energy use, and you’re talking about a 51% reduction in electricity consumption, and a 44% reduction in water consumption, compared to standard washers.

Why save water?

Due to our ever-growing population—both in the United Kingdom and around the world—demands on our water resources have increased. Reduce your household’s water waste—without reducing your activities or relied-on services—by installing high-efficiency appliances that can cut indoor water usage by about 30%. You’ll also see a substantial savings on your water and energy bills.

From the Energy Saving Trust® website: “Did you know that switching to an Energy Saving Recommended washing machine could cut your energy consumption by up to a third compared to an old washing machine? It can also save you up to £11 a year on your electricity bills and 45 kilograms of CO2.”

How Are Direct DriveTM Washing Machines Better Than Conventional Washing Machines?

What Are the Differences Between Direct DriveTM and Conventional Washing Machines?

Direct DriveTM washing machines have a powerful and reliable motor that boasts minimized vibration and noise, and reduced energy consumption. Conventional washing machines with belts and pulleys tend to wear out faster due to vibration, and create unpleasant noise and power-loss due to friction.

What Are the Advantages of Direct DriveTM?

With a Direct DriveTM motor, there are fewer moving parts. This means less vibration and noise, increased energy efficiency, and a decreased chance of breakdown or brush and belt replacement.

What Is Direct DriveTM?

Direct DriveTM is state-of-the-art technology that removes belt or pulley from the washing machine’s motor and this beltless motor is attached directly to the drum for a quieter and efficient washing performance.

How Does Direct DriveTM Technology Work?

A powerful and reliable motor delivers power directly to the drum.

What Are the Benefits of a Large Capacity Washing Machine?

A large capacity washing machine cuts down on the number of loads, while allowing you to wash larger items such as blankets or curtains. Also, with more space, your items will be less wrinkled.

What Is the Advantage of a Large Washing-Machine Door?

With their wide, 30cm porthole and 180º swing doors, LG washing machine doors make it easy to load and unload large items.

What Is the “Intelligent Washing System”?

Once you’ve selected a program and pressed the start button, the Intelligent Washing System detects the load size, selects the water temperature, and determines the optimum water level and cycle time, keeping water and energy consumption to a minimum.

What Is “Shower Spray”?

LG washing machines are equipped with a circulating shower function called Shower Spray. A pump under the drum pulls up water that stays at the bottom of the drum. This water is repeatedly circulated and sprayed from the top of the drum during washing and rinsing cycles, to improve detergent dispersion.