Elgegant styling meets cutting-edge display technology in LG monitors. Unmatched contrast, colour and processing combine to produce picture quality that you have to see to believe.
At a Glance Design plays a critical role in harmonizing technology and human needs. In an effort to predict emerging needs, and to deliver innovative products to the public, LG has developed a comprehensive design philosophy which boils down to four basic elements: Concept, Style, Interface, and Finish.
LG believes that design plays a critical role in harmonizing technology and human needs—a belief that requires our designers to predict emerging needs.
This trend was started by the LG Life Soft Research Lab, which was established about 20 years ago. Design plays a crucial role at the Corporate Design Center, even if much of the work within the Center remains largely unseen by the outside world. Researchers, designers, and trend scouts work to predict the future by examining and identifying consumer needs, observing the public's interest in products, and then developing design concepts and solutions based on what they’ve seen.
This means, ultimately, that LG is always one step ahead of the game—always already working on products for the future. In this way, our research is focused not only on new products and technological opportunities, but also on understanding key customer and market trends.
LG has set new standards for all LCD monitors by focusing on the designs that customers want and the features they demand. LG’s FLATRON and Fantasy Monitors have, between them, won seven iF and reddot Product Design Awards in recognition of their keen ergonomics, unique design, and innovative LED backlight technology.
These monitors also boast LG’s exclusive f-Engine and Digital Fine Contrast (DFC) technologies, which optimize image quality, contrast ratio, and color reproduction. DFC’s technology also lends all LG monitors—including “Windows Vista certified” monitors, produced after September 1 last year—a dynamic contrast ratio of 10,000:1, the industry’s highest.
The monitors can adapt to the needs of business users, gamers, graphic artists and multimedia enthusiasts. LG plans to expand its premium models, those that measure 19 inches and larger, from last year's percentage of 27 percent to 40 percent this year.
Under the Energy Saving Recommended scheme, only products that meet strict criteria of energy efficiency can carry the Energy Saving Recommended logo. The criteria of the Energy Saving Recommended scheme are set by an independent panel and reviewed annually. The Energy Saving Trust® also tests a percentage of these products to ensure that where there’s a logo, there's a smarter choice. The Energy Saving Trust® aims to make it easy—whatever the product, whatever the labeling system—just look for the Energy Saving Recommended logo.
LG and Energy Efficiency LG Electronics is one of the largest global companies of its kind. Because of this, we feel we have a social responsibility to actively take on the environmental issues that arise from the carbon output of our industry. We have implemented, and are continuing to perfect, two independent strategies to reduce the carbon footprint of our company:
1. Develop more environmentally friendly technologies in our factories 2. Continuously raise the energy efficiency of our products
LG helps consumers reduce greenhouse gas production by providing them with products that meet the National Environment Agency’s Recommended standards. To learn more, visit National Environment Agency’s website
Also referred to as “response rate” or “latency,” an LCD monitor's response time indicates how fast it can display moving images. Response time measures how quickly the monitor’s individual pixels can change colors (as indicated in milliseconds)—the lower the number, the faster the pixel change rate.
More formally defined, response time is the time it takes for an LCD pixel to change from a completely active black state, to a completely inactive white state and back again. However, in real-world use, pixels are rarely in an all-white or all-black state, so manufactures will often report the speed at which pixels change from color to color (also called “grey-to-grey” speed). The Video Electronics Standards Association (VESA) will soon introduce specifications to standardize response time reports, in an effort to make these numbers more comparable.
However response time is measured, faster is better when it comes to your viewing experience. If an LCD's response time is too slow, the display's pixels won't be able to keep up with the information sent from the computer's graphics card, and you'll see ghosting, streaking, and digital noise as a result. This is especially true for games, movies, and graphic applications.
While most manufacturers recommend a response time of around 12–15ms as a baseline for average use, response times are falling quickly as LCD technology becomes more advanced. For example, LG currently offers many LCD monitors with a response time of 5ms. Ultra-low response times help you get the most out of today’s cutting-edge games, videos, and graphics applications—and help you keep pace with the ever-faster applications of tomorrow.
Design plays a critical role in harmonizing technology and human needs. In an effort to predict emerging needs and deliver innovative products to the public, LG has developed a comprehensive design philosophy for monitors that boils down to four basic elements: concept, style, interface, and finish.
At the LG Life Soft Research Lab, established almost 20 years ago, researchers, designers, and trend scouts work to predict the future by examining and identifying consumer desires; observing the public's interest in products; and developing design concepts and solutions based on this research.
This is how LG stays one step ahead of the game—we’re always working on products for the future. Our research is focused not only on new products and technological trends, but also on understanding customer and market behavior.
LG has set a new standard for LCD monitors by focusing on the designs that consumers want and the features they demand. LG FLATRON and LG Fantasy monitors have cumulatively won seven iF and Reddot Product Design Awards for their keen ergonomics, unique design, and innovative LED backlight technology. These monitors also boast the exclusive LG f-EngineTM and Digital Fine Contrast (DFC) technologies, which optimize image quality, contrast ratio, and color reproduction. LG monitors can adapt to the needs of business users, gamers, graphic artists, and multimedia enthusiasts.
