ENHANCED AND IMPROVED, LG OPTIMUS G ARRIVES IN EUROPE

  • Updated
  • 02, 22 2013

FOR IMMEDIATE RELEASE

ENHANCED AND IMPROVED, 
LG OPTIMUS G ARRIVES IN EUROPE

Optimus G to Captivate European Consumers with 
Upgraded OS and Additional UX Features

SEOUL, February 22, 2013 – LG Electronics (LG) rolls out its most advanced smartphone, Optimus G, in Europe this month with features that have been enhanced since the device first launched in select markets at the last quarter of 2012. LG’s well-received smartphone makes its European debut in Sweden this month followed by other European markets, including France, Germany and Italia. 

“Since the successful initial launch of Optimus G, LG has continued to improve the smartphone to offer better usability and value for our customers,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “We’re excited to be bringing to Europe the improved Optimus G, our most powerful Quad-Core device optimized for 4G LTE networks.”

The European Optimus G will feature Google’s latest Android Operating System, Jelly Bean 4.1.2, to provide the most premium user experience for European customers. LG’s superb True HD IPS Plus display together with Zerogap Touch technology will make its debut in Europe in the Optimus G. LG applied its new Zerogap Touch technology to the True HD IPS Plus display to offer not only the sharpest and most vivid display but also the smoothest, most sensitive touch experience on a smartphone today. All this comes to life with stunning clarity and crisp, natural color on the vibrant 4.7-inch 1280 x 768 IPS display protected by scratch resistant Gorilla® Glass 2.

LG’s original Optimus G UX received positive feedback from customers and the en-hanced UX is expected to be even more popular with its additional user conveniences, such as:

QSlide: Upgraded for 2013, the QSlide function allows users to operate multiple applications at the same time, as transparent screen layers as opposed to side-by-side frames. The size, position and transparency of the QSlide screen can be ad-justed according to the user’s preference. In addition to the included video play-er, QSlide now works seamlessly with the included browser, memo, calendar and calculator apps.
Safety Care: Safety Care provides real-world assistance by automatically send-ing location information to user-designated persons via text messages in certain situations such as when emergency services is dialed, when the phone goes un-used for a certain length of time and after the user has ended a call with a desig-nated contact.
Privacy Keeper: Privacy Keeper allows users to hide a caller’s information — such as the name, number and photo — in an incoming call. The caller’s infor-mation can be viewed by swiping the icon on the screen.

Additional features such as Google Now, Filmstrip View and Expandable Notification will also be available in the enhanced Optimus G. Google Now offers personalized information in real-time whenever it’s needed. Filmstrip View simplifies the viewing and deleting of images and Expandable Notification allows users to see more notifications at a glance and preview certain content directly in the notification area.

A video demonstration of Optimus G’s updated features is available on YouTube: http://youtu.be/FO0oSqwKgD8.

# # #


About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2012 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com


About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a global leader and innovator in mobile communications. With its breakthrough technologies and innovative designs, LG continues to establish a number of benchmarks in the smartphone market, while also helping create a better lifestyle for consumers by delivering a wholly enhanced smartphone experience. As a leader in 4G Long Term Evolution (LTE) technology, LG continues its commitment to developing groundbreaking LTE technologies and fulfilling consumer demands with differentiated LTE devices of
the highest quality, all of which are based on the company’s wealth of LTE patents and technical knowledge. For more information, please visit www.lg.com.


About LG Electronics Singapore Pte Ltd 
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. Committed to bringing innovation to the country, LG Electronics Singapore has the Asia’s first LG iconic store, LG Live, at Marina Bay Sands. For more information, please visit www.lg.com/sg.

Media Contacts:

Jacinta Yeo
LG Electronics Singapore
Tel: +65 6512 0580
E-mail: jacinta.yeo@lge.com

Marcella Tanuwijaya
LG Electronics Singapore
Tel: +65 6577 2639
E-mail: marcella.tanuwijaya@lge.com

Deborah Nanayakara 
Strategic Public Relations Group for LG Electronics Singapore
Tel: +65 6325 8275
E-mail: deborah.dayani@sprg.com.sg

SEOUL, February 22, 2013 – LG Electronics (LG) rolls out its most advanced smartphone, Optimus G, in Europe this month with features that have been enhanced since the device first launched in select markets at the last quarter of 2012. LG’s well-received smartphone makes its European debut in Sweden this month followed by other European markets, including France, Germany and Italia. 

“Since the successful initial launch of Optimus G, LG has continued to improve the smartphone to offer better usability and value for our customers,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “We’re excited to be bringing to Europe the improved Optimus G, our most powerful Quad-Core device optimized for 4G LTE networks.”

The European Optimus G will feature Google’s latest Android Operating System, Jelly Bean 4.1.2, to provide the most premium user experience for European customers. LG’s superb True HD IPS Plus display together with Zerogap Touch technology will make its debut in Europe in the Optimus G. LG applied its new Zerogap Touch technology to the True HD IPS Plus display to offer not only the sharpest and most vivid display but also the smoothest, most sensitive touch experience on a smartphone today. All this comes to life with stunning clarity and crisp, natural color on the vibrant 4.7-inch 1280 x 768 IPS display protected by scratch resistant Gorilla® Glass 2.

LG’s original Optimus G UX received positive feedback from customers and the en-hanced UX is expected to be even more popular with its additional user conveniences, such as:

• QSlide: Upgraded for 2013, the QSlide function allows users to operate multiple applications at the same time, as transparent screen layers as opposed to side-by-side frames. The size, position and transparency of the QSlide screen can be ad-justed according to the user’s preference. In addition to the included video play-er, QSlide now works seamlessly with the included browser, memo, calendar and calculator apps.

• Safety Care: Safety Care provides real-world assistance by automatically send-ing location information to user-designated persons via text messages in certain situations such as when emergency services is dialed, when the phone goes un-used for a certain length of time and after the user has ended a call with a desig-nated contact.

• Privacy Keeper: Privacy Keeper allows users to hide a caller’s information — such as the name, number and photo — in an incoming call. The caller’s infor-mation can be viewed by swiping the icon on the screen.

Additional features such as Google Now, Filmstrip View and Expandable Notification will also be available in the enhanced Optimus G. Google Now offers personalized information in real-time whenever it’s needed. Filmstrip View simplifies the viewing and deleting of images and Expandable Notification allows users to see more notifications at a glance and preview certain content directly in the notification area.

A video demonstration of Optimus G’s updated features is available on YouTube: http://youtu.be/FO0oSqwKgD8.

# # #

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2012 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a global leader and innovator in mobile communications. With its breakthrough technologies and innovative designs, LG continues to establish a number of benchmarks in the smartphone market, while also helping create a better lifestyle for consumers by delivering a wholly enhanced smartphone experience. As a leader in 4G Long Term Evolution (LTE) technology, LG continues its commitment to developing groundbreaking LTE technologies and fulfilling consumer demands with differentiated LTE devices of the highest quality, all of which are based on the company’s wealth of LTE patents and technical knowledge. For more information, please visit www.lg.com.

About LG Electronics Singapore Pte Ltd 

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. Committed to bringing innovation to the country, LG Electronics Singapore has the Asia’s first LG iconic store, LG Live, at Marina Bay Sands. For more information, please visit www.lg.com/sg.