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IMPROVING CUSTOMER TRUST AND ENHANCING CORE TECHNOLOGIES KEY TO LG’S MOBILE STRATEGY

  • Updated
  • 02, 27 2018

BARCELONA, Feb. 27, 2018 — At Mobile World Congress (MWC) in Barcelona, the new head of LG Electronics’ mobile business, spoke about the importance of meeting consumers’ real needs by improving trust in the LG brand and focusing on core technologies. High-end interim products based on successful premium devices such as V30S ThinQ will play an important role toward that goal, according to LG Mobile Communications Company president Hwang Jeong-hwan.

 

“The majority smartphone customers today desire a great user experience that thoughtfully reflects how they work and play,” said Mr. Hwang. “LG customers expect our phones to excel in four core technologies which we call the ‘ABCD’ of killer features – audio, battery, camera and display. We will prioritize these features not only in our new flagship products but also in our interim products starting with the LG V30S ThinQ which we are showing here in Barcelona.”

 

Leveraging its proven and well-received smartphone platforms with incremental software and aesthetic upgrades will deliver a longer and more satisfying ownership experience for existing customers. Thoughtful features and unique color options that make LG devices stand out from the competition will attract consideration from new customers while enhanced product build quality and after-sales service like the continuous AI suite updates will give consumers even more reason to consider LG when shopping for a new smartphone.  

 

Great audio, one of the most frequently overlooked features in high-end smartphones, is one of the key reasons consumers choose LG phones. LG’s advanced Hi-Fi Quad DAC technology will continue to be enhanced and developed in future devices and developing better battery technologies in partnership with industry leader LG Chem will be a top priority. LG smartphone cameras will not only lead the industry in innovation with better lenses and improved low light performance, they will get smarter with the addition of artificial intelligence to take much of the guesswork out of capturing that perfect shot. And already a world-leader in consumer electronics displays, both LCD and OLED technologies will see significant investments in R&D.

 

“The smartphone market has evolved significantly over the past decade and the challenge now is to define our path forward for the next decade,” Mr. Hwang said. “There are very few companies with the depth of experience and diversity of product knowledge as LG. We have every intention of growing our mobile footprint and thriving in this environment with our AI capabilities leading the way.”

 

 

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ― Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

 

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, camera optics, audio and battery. LG creates handsets and wearables that fit the lifestyles of a wide range of consumers all over the world. LG is seeking to provide a mobile experience that extends beyond the scope of traditional smartphones. For more information, visit www.LG.com.

 

About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.