Korean Superstar Lee Min Ho Appointed as LG Singapore’s Official Brand Ambassador

  • Updated
  • 06, 10 2015

 

SINGAPORE, JUNE 10, 2015 LG Electronics (LG) Singapore has announced Lee Min Ho as their brand ambassador to LG Singapore’s latest range of products, including the recently-unveiled flagship smartphone LG G4. Lee was previously appointed by LG Singapore as an ambassador for LG Optimus phone. Following the successful collaboration in the past campaign, LG is pleased to expand the partnership with Lee Min Ho to represent the brand’s full line-up of products from smartphones to home entertainment, appliances and air conditioners.

 

The Korean superstar is best known for his breakout role in Korean drama “Boys Over Flowers”, and has since achieve superstardom status regionally, winning multiple awards including ‘Most Popular Korean TV Artiste’ at the 2014 Singapore Entertainment Awards, and ‘Most Popular Hallyu Star/IQiyi Star Award’ at the recent  51st Baeksang Arts Awards in 2015.

 

“Lee Min Ho has a strong following in Singapore and is one of the most recognized Korean actors. We are thrilled to partner Lee Min Ho and to have him represent our impressive array of new products that offer greater convenience and smart solutions to our consumers,” said Mr. Scott Jung, Managing Director of LG Electronics Singapore. “His sophisticated style and modern appeal make him an ideal ambassador to represent our brand that is committed to creating innovations for a better life.”

 

Kicking off with the LG Red Fair in June, consumers will be able to see Lee Min Ho as LG ambassador for all of its product categories in Singapore.

 

50 Cashback Winners in SG50 Edition of LG Red Fair

In celebration of SG50, 50 lucky winners will walk away with 100% cashback on their purchases of LG products during LG Red Fair from 10 June to 10 August 2015.

 

For every purchase of a LG product, consumers will get one chance to enter the lucky draw. To qualify, consumers will need to purchase any of the following eligible LG products during the promotion period.

 

Eligible products

LG TVs
(65-inch and below)

LG Washing Machines
and Dryers

LG Multi Split
Air Conditioners

LG Audio Products

LG Refrigerators

LG Air Purifiers

 LG Vacuum Cleaners

LG Dishwashers

LG Dehumidifiers

LG G4 Smartphone

LG G Flex2 Smartphone

 

 

Customers who have purchased LG Home Entertainment, Home Appliances products and Air Conditioners can fill out the hardcopy forms from the respective retailers and drop them in the lucky draw boxes available in stores. LG Mobile customers will be able to fill out their particulars in an online form at www.LGRedFair.lg-contest.com.

 

Lucky Draw Dates and Redemption

Draw 1: July 1, 2015 (20 winners to be drawn)

Draw 2: July 22, 2015 (20 winners to be drawn)

Draw 3: August 13, 2015 (10 winners to be drawn)

 

The full list of terms and conditions can be found at www.LGRedFair.lg-contest.com/T&Cs.pdf.

 

For more information about LG Red Fair, visit www.lg.com/sg/promotions.

 

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world. With 2013 global sales of USD 53.10 billion (KRW 58.14 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

 

About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, The Straits Times Digital Life Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.