LG AKA - THE SMARTPHONE WITH A PERSONALITY

  • Updated
  • 04, 27 2015

Singapore, 24 April, 2015 — LG Electronics (LG) announced the arrival of its fun and customizable AKA smartphone in Singapore. Originally designed for the Korean market, AKA was first introduced in Korea at the end of 2014, where it has seen great response and positive customer feedback for its originality and unique characters.


AKA is available in four different personas, from Eggy in yellow who falls frequently in love, the ever-so-impulsive Wooky in white, the soft-hearted and music-loving Soul in navy and Yo-Yo in pink who loves food. The characters’ personalities are an integral part of each phone as they are woven into wallpapers, widgets and ringtones. In addition to each AKA’s interactive, animated eyes, owners can customize their phones with stickers (provided), markers or paint, for a true DIY experience. This customer-centric thinking helped AKA win an iF Design Award for its unconventional approach to smartphone design.


AKA has unique UX features such as the included Art Toy figurine, which can be digitized and integrated into the phone’s user experience. Snapping a photo of the accompanying figurine with AKA’s Snapshoot tool creates an animated 3D version of the figure that appears alongside selfies. Other camera features come straight from LG’s premium handsets and include Laser Auto Focus, Touch & Shoot and Gesture Shot.


“AKA is the first smartphone that gives owners a customized user experience as well as a fun accessory to compliment their individual style,” said Scott Jung, Managing Director of LG Electronics Singapore. “It brings out our sense of wonder and youth through the freedom of expression, and is a new direction in smartphone UX we are confident will make an impression on the new generation of smartphone users.”

Win AKA Smartphone and Merchandise

Consumers can have a closer look at the fun AKA character mascots live in action over the next four Saturdays, at Orchard Road (25 April), Jurong (2 May) Bugis (9 May), and Tampines (15 May). By taking a picture with the mascots and uploading it on LG Mobile Singapore Facebook Timeline and #NoPhoneNoFun, #AKAphone, participants will stand to win one of three LG AKA Smartphone. Categories to win an LG AKA phone are “Most Number of Facebook Shares”, “Most Creative Wefie”, and “Most Number of Participants in a Wefie”. The first 15 participants who catch the AKA mascots and take wefies with them will also receive Limited Edition AKA caps. For more information on the contest and LG AKA Mascots schedule, please visit www.facebook.com/LGmobilesingapore.  


The LG AKA phones will be available in pink (Yo Yo) and yellow (Eggy), with an RRP of S$398. LG AKA Accessory Fun Pack consisting of AKA stickers, Casing and Figurine are sold separately at $68. The fun pack allows users to change the characters of their phone to Wooky and Soul. LG AKA and accessories will be available on 25 April 2015 from M1, and StarHub.



Key Specifications:


  • Chipset: 1.2GHz Quad-Core

  • Display: 5.0-inch HD IPS

  • Memory: 16GB / 1.5GB RAM / microSD slot

  • Camera: Rear 8.0MP Laser Auto Focus / Front 2.1MP

  • Battery: 2,610mAh (removable)

  • Operating System: Android 4.4 KitKat

  • Size: 138.7 x 71.9 x 9.9mm  

  • Weight: 135.5g (without font slide cover) / 157g (with front slide cover)

  • Network: 4G LTE

  • Connectivity: Wi-Fi / Bluetooth 4.0 / NFC / A-GPS / USB 2.0

  • Phone Color: Yellow / Pink

  • AKA Accessory Fun Pack (Casing/Figurine/Stickers): White / Navy / Pink / Yellow


For more information about AKA Smarphone, please visit, www.lg.com/sg


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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.


About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. While helping to enhance the mobile user experience by incorporating unique, sophisticated designs and intuitive UX features, LG is also committed to guiding consumers into the era of convergence and Internet of Things, maximizing inter-device connectivity between a wide range of smartphones, tablets, wearables, home and portable electronics products. For more information, please visit www.LG.com.



About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, The Straits Times Digital Life Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.