LG EXPANDS PARTNERSHIPS TO ADVANCE 4K HDR TV TECHNOLOGY AND CONTENT IN 2016
- 01, 05 2016
LAS VEGAS, January 5, 2016 — LG Electronics (LG) today announced key partnerships with premier technology companies and content providers to offer consumers more high-quality 4K HDR (high dynamic range) content. Visitors to LG’s CES booth (#8204 Central Hall, Las Vegas Convention Center) will be able to experience a host of new content and related innovations to see firsthand LG’s HDR technology in action.
LG’s new OLED TVs and Super UHD TVs in 2016 are designed to support the current industry-standard HDR formats such as HDR10 and Dolby Vision™. LG, Dolby and Netflix collaborated to create high-quality 4K Dolby Vision™ HDR footage from Netflix’s highly acclaimed Daredevil series for LG OLED TVs, which visitors to CES will be able to view at the LG booth. The Dolby Vision™ content takes full advantage of LG’s OLED technology to deliver brighter highlights, deeper darks, enhanced details and colors unmatched by conventional TVs for a superior TV viewing experience.
LG has also teamed up with a number of major global content providers to ensure that the best streaming content is readily available for HDR viewing. Original HDR programs from Amazon including The Man in the High Castle, Red Oaks, Transparent and Mozart in the Jungle will be demonstrated at LG’s booth at CES. Visitors will also be able to experience YouTube’s HDR content for the first time, demonstrated using Google’s VP9-Profile 2 codec. YouTube will provide HDR playback through their TV app starting later this year.
At CES, LG also will display scenes from 20th Century Fox’s “The Martian” on its HDR-enabled OLED TVs, using the Vidity video player from Western Digital. The popular movie has been HDR-remastered, making the film’s fantastic space scenes look even more spectacular.
To highlight yet another collaboration, the LG booth will feature a dark room designed specifically to display HDR video clips from deep space shot by NASA and produced by Harmonic, the official UHD partner of NASA. As NASA and Harmonic will show, HDR allows viewers to experience space in a way never seen before. “LG’s OLED TVs, with their ability to deliver deep blacks, showcase the recently announced NASA TV UHD channel in the best possible way, taking consumers much closer to the real experience of being in space,” said Peter Alexander, senior vice president and CMO of Harmonic.
Lastly, LG will also demonstrate an advanced HDR broadcasting technology in cooperation with Las Vegas local broadcaster. Developed by the Advanced Television Systems Committee, ATSC 3.0 standard-implemented broadcast draws on HEVC (High Efficiency Video Code), the next generation video compression technology in the United States, and advanced frequency transmission to greatly improve picture quality.
“At LG, we take content just as seriously as TV technology and hardware,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company. “Sharing our innovation with industry-leading partners is a critical part of our strategy to bring more benefits to our customers and to quickly expand the availability of great content.”
For more information on LG’s TV partnerships, CES attendees are encouraged to stop by LG’s CES booth from January 6-9 or visit www.LGnewsroom.com/ces2016.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 119 locations around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a global top player in television, audio video systems, monitors, personal computers, digital signage and commercial displays. The company opened a new era of innovation in the TV market, creating pioneering technologies like OLED TV and implementing an intuitive operating system to allow customers to experience the full benefits of smart TV technology. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning 4K OLED TVs, ULTRA HD TVs and webOS TVs. For more information, please visit www.LG.com.
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.