LG INTRODUCES A WIDER RANGE OF DOOR-IN-DOOR™ REFRIGERATOR COLLECTION
- 05, 06 2015
SINGAPORE, MAY 6, 2015 – LG Electronics (LG) introduces its 2015 line-up of home appliances today. The highlight of today’s showcase was LG’s complete collection of Door-in-Door™ refrigerators, ranging from Multi-doors to Top Freezers. LG expanded the Door-in-Door™ series to satisfy the market demand for more convenience in their home appliances. With the simple push of a button, the Door-in-Door™ lets consumers quickly and easily access their favorite snacks and drinks.
“Given their hectic work schedules, consumers are looking to improve their lifestyles with home appliances that can deliver greater convenience,” said Scott Jung, Managing Director of LG Electronics Singapore. “With that in mind, we have expanded the Door-in-Door™ range to give consumers a wider selection of refrigerators that are equipped with this premium feature that was previously only found in side by side models.”
Convenience with the Innovative Door-in-Door™
LG’s Door-in-Door™ enables users to quickly and conveniently access favorite treats and commonly used ingredients without having to open the main refrigerator compartment. This innovative feature makes it easy to organize items such as canned or bottled drinks, sweets and condiments. The Door-in-Door™ also reduces the escape of cold air by up to 41 percent compared to opening the fridge door.
Temperature rising (in the main compartment) is also cut by up to 47.8 percent, ensuring greater efficiency and allowing food to be kept fresher for a longer period of time.
Energy Saving with LG Compressors
The side by side and the multi-door refrigerators come equipped with LG’s revolutionary Inverter Linear Compressor. LG’s refrigerators provide up to 32 percent energy saving and 25 percent less noise. Employing a linear piston drive instead of a conventional reciprocating drive, LG’s advanced Inverter Linear Compressor generates less internal friction resulting in lower energy requirements and noise. Greater reliability and durability are achieved due to the reduction of friction points. On top of that, it also helps food stay fresher with an optimal temperature balance.
The new top freezers employ LG’s Inverter Compressor, which helps to lower energy consumption by 36 percent and noise levels by 2dB. The quality of the compressors is guaranteed as both come with a 10-year warranty.
99.999% Bacteria Removal with LG Hygiene Fresh+™
The upgraded Hygiene Fresh+™ air purification system employs multi-layer filters and a proprietary fan to help sterilize and remove bacteria, viruses, mold spores and odors from the fridge’s interior. LG’s advanced system performs a highly effective five-step process. The double photocatalyst and UV LED help to eliminate 99.999 percent of bacteria while the double carbon deodorizers reduce the presence of acidic and alkaline odors emitted by rotten vegetables and fish. The filters implemented in Hygiene Fresh+™ have a longer lifespan, and would not need replacement for several years. This means more convenience and less maintenance cost for the consumer.
Smart Storage System: The Smartest Way to Organize Your Fridge
The Smart Storage System in LG’s multi-door refrigerator improves food organization and maximizes convenience. Meanwhile, the new Extra Space, a recessed area at the bottom of the main compartment, opens up new space in the fridge ideal for storing eggs and small food items such as cheese and sliced deli meats among others. The Smart Storage System also incorporates the Folding Shelf, which conveniently folds away to make room for larger items like tall bottles or soup tureens. LG’s comprehensive organization system also extends to the freezer section’s Multi Drawer Freezer and Sliding Shelf. On top of providing plenty of storage, the Sliding Shelf is easy to open and can safely support heavy items.
LG’s top freezer Fresh 0 Zone is an enclosed space that prevents the smell of strongly scented foods from mingling with other items. As the temperature is relatively cooler than other compartments in the refrigerator, the Fresh 0 Zone minimizes temperature fluctuations, enabling food to retain its freshness for a longer period. The sealed section maintains a temperature of around zero degrees Celsius — cold enough to keep food perfectly preserved without requiring the need for defrosting before cooking. In addition, the Multi Air Flow feature distributes cool air evenly throughout the refrigerator to further ensure food is kept as fresh as possible for as long as possible.
LG Door-in-DoorTM refrigerators are available at Audio House, Best Denki, Courts, Gain City, Harvey Norman, Mega Discount Store and other LG authorized retailers.
For more information on LG refrigerators, please visit www.lg.com/sg.
About LG Electronics Home Appliance & Air Solution Company
The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, please visit www.LG.com.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing nearly 87,000 people working in over 110 locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2012 and 2013 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Digital Life Editor’s Choice Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg .
 Reduction of cold-air loss percentage based on Intertek testing (according to internal test methods measuring percentage reduction in the exchange rate of air when opening the Door -in- Door™ compared to the fridge door for 10 seconds). Tested model: GR-S632GLRC (T/F).
 Based on Intertek testing according to internal test methods measuring percentage reduction in the exchange rate of air when opening the Door-in-Door™ compared to the fridge door for 10 seconds. Tested model: LFX31945ST (F/D).
 Compared to the refrigerator with LG conventional compressor. Based on VDE testing comparing energy consumption and noise level between LG model GBB530NSCXE and GBB530NSQWB.
 Percentage based on internal LG lab tests.
Bacteria elimination performance tested by Intertek.