LG INTRODUCES NEXT GENERATION OPTIMUS L SERIES AT MOBILE WORLD CONGRESS

  • Updated
  • 02, 12 2013

 

FOR IMMEDIATE RELEASE
LG INTRODUCES NEXT GENERATION OPTIMUS L SERIES 
AT MOBILE WORLD CONGRESS
Popular L Series Upgraded to L SeriesII with Bold Design and Useful Features
SEOUL, February 12, 2013 – LG is staying true to its rich design heritage at this year’s Mobile World Congress (MWC) with the introduction of the Optimus L SeriesII. The widely successful L Series has evolved to include contemporary design aesthetics and innovations that improve on the original. With more than 10 million Optimus L Series phones sold in the first 10 months, L SeriesII looks to continue this momentum with its sophisticated style and differentiated features.
Optimus L SeriesII embodies the beauty of the first L Series but with a more refined touch. The design philosophy of L SeriesII has been enhanced to include four new de-sign elements: Seamless Layout, Laser Cut Contour, Radiant Rear Design and Smart LED Lighting on the home button.
L SeriesII also offers an expanded set of user-convenient features including those unique to LG smartphones such as QuickMemo, Quick Button and Safety Care. QuickMemo allows users to capture and share handwritten ideas with others using just a fingertip. Quick Button enables customers to personalize a hotkey to launch any app such as the camera, browser, music player or even QuickMemo. Safety Care offers three options – Emergency Call Forwarding, Phone Non-Usage Notice and My Location Notice – which can be programmed to contact a loved one in case of an emergency.
User experience is enhanced with the high-resolution IPS display and extended capacity battery in the Optimus L SeriesII. What’s more, Dual SIM versions of the Optimus L SeriesII smartphone will enable customers to use one device for both business and per-sonal calls.
 
“LG has a history of pushing the envelope when it comes to style and Optimus L Se-riesII builds on this heritage of design innovation,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “By evolving the so-phisticated style and premium features of the original Optimus L Series, its sequel is expected to continue the popularity of the L Series around the world.”
The Dual SIM version of the Optimus L7II will be the first of the new series to launch, making its debut in Russia this week. The Optimus L7II will include LG’s unique UX features such as QSlide and QuickTranslator. Availability of the Optimus L3II with 3.2-inch QVGA IPS display and 1,540mAh battery and the Optimus L5II with a larger 4.0-inch WVGA display and 1,700mAh battery will be announced at a later date.
Optimus L7II Key Specifications:
Chipset: 1GHz Dual-Core (Qualcomm MSM8225)
Memory: Up to 4GB eMMC / 768MB RAM / Micro SD
Display: 4.3-inch WVGA IPS
Camera: Rear 8.0MP with LED Flash / Front VGA
OS: Android 4.1 Jelly Bean
Battery: 2,460mAh
Size: 121.5 x 66.6 x 9.7 mm / 122.2 x 66.6 x 9.7 mm (Dual-SIM)
# # #
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a global leader and innovator in mobile communications. With its breakthrough technologies and innovative designs, LG continues to establish a number of benchmarks in the smartphone market, while also helping create a better lifestyle for consumers by delivering a wholly enhanced smartphone experience. As a leader in 4G Long Term Evolution (LTE) technology, LG continues its commitment to developing groundbreaking LTE technologies and fulfilling consumer demands with differentiated LTE devices of the highest quality, all of which are based on the company’s wealth of LTE patents and technical knowledge. For more information, please visit www.lg.com.


About LG Electronics Singapore Pte Ltd 
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. Committed to bringing innovation to the country, LG Electronics Singapore has the Asia’s first LG iconic store, LG Live, at Marina Bay Sands. For more information, please visit www.lg.com/sg.

Media Contacts:

Jacinta Yeo
LG Electronics Singapore
Tel: +65 6512 0580
E-mail: jacinta.yeo@lge.com

Marcella Tanuwijaya
LG Electronics Singapore
Tel: +65 6577 2639
E-mail: marcella.tanuwijaya@lge.com

Deborah Nanayakara 
Strategic Public Relations Group for LG Electronics Singapore
Tel: +65 6325 8275
E-mail: deborah.dayani@sprg.com.sg

SEOUL, February 12, 2013 – LG is staying true to its rich design heritage at this year’s Mobile World Congress (MWC) with the introduction of the Optimus L SeriesII. The widely successful L Series has evolved to include contemporary design aesthetics and innovations that improve on the original. With more than 10 million Optimus L Series phones sold in the first 10 months, L SeriesII looks to continue this momentum with its sophisticated style and differentiated features.

Optimus L SeriesII embodies the beauty of the first L Series but with a more refined touch. The design philosophy of L SeriesII has been enhanced to include four new de-sign elements: Seamless Layout, Laser Cut Contour, Radiant Rear Design and Smart LED Lighting on the home button.

L SeriesII also offers an expanded set of user-convenient features including those unique to LG smartphones such as QuickMemo, Quick Button and Safety Care. QuickMemo allows users to capture and share handwritten ideas with others using just a fingertip. Quick Button enables customers to personalize a hotkey to launch any app such as the camera, browser, music player or even QuickMemo. Safety Care offers three options – Emergency Call Forwarding, Phone Non-Usage Notice and My Location Notice – which can be programmed to contact a loved one in case of an emergency.

User experience is enhanced with the high-resolution IPS display and extended capacity battery in the Optimus L SeriesII. What’s more, Dual SIM versions of the Optimus L SeriesII smartphone will enable customers to use one device for both business and per-sonal calls.

 

“LG has a history of pushing the envelope when it comes to style and Optimus L Se-riesII builds on this heritage of design innovation,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “By evolving the so-phisticated style and premium features of the original Optimus L Series, its sequel is expected to continue the popularity of the L Series around the world.”

The Dual SIM version of the Optimus L7II will be the first of the new series to launch, making its debut in Russia this week. The Optimus L7II will include LG’s unique UX features such as QSlide and QuickTranslator. Availability of the Optimus L3II with 3.2-inch QVGA IPS display and 1,540mAh battery and the Optimus L5II with a larger 4.0-inch WVGA display and 1,700mAh battery will be announced at a later date.

Optimus L7II Key Specifications:

Chipset: 1GHz Dual-Core (Qualcomm MSM8225)

Memory: Up to 4GB eMMC / 768MB RAM / Micro SD

Display: 4.3-inch WVGA IPS

Camera: Rear 8.0MP with LED Flash / Front VGA

OS: Android 4.1 Jelly Bean

Battery: 2,460mAh

Size: 121.5 x 66.6 x 9.7 mm / 122.2 x 66.6 x 9.7 mm (Dual-SIM)

# # #

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a global leader and innovator in mobile communications. With its breakthrough technologies and innovative designs, LG continues to establish a number of benchmarks in the smartphone market, while also helping create a better lifestyle for consumers by delivering a wholly enhanced smartphone experience. As a leader in 4G Long Term Evolution (LTE) technology, LG continues its commitment to developing groundbreaking LTE technologies and fulfilling consumer demands with differentiated LTE devices of the highest quality, all of which are based on the company’s wealth of LTE patents and technical knowledge. For more information, please visit www.lg.com.

 

About LG Electronics Singapore Pte Ltd 

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. Committed to bringing innovation to the country, LG Electronics Singapore has the Asia’s first LG iconic store, LG Live, at Marina Bay Sands. For more information, please visit www.lg.com/sg.