LG PARTNERS WITH BROADCASTERS AND CONTENT PROVIDERS TO DEMO HDR CONTENT ON 4K OLED TVs
- 09, 02 2015
SEOUL, Sep. 2, 2015 — This week at IFA 2015 in Berlin, LG Electronics (LG) will demonstrate High Dynamic Range (HDR)-enabled TV and broadcasting technologies in cooperation with a host of high-profile broadcasters and content providers. The highlight will be a demonstration of BBC Research & Development’s HDR content transmitted to LG 4K OLED TVs.
LG will hold the world’s first demonstration of HDR Hybrid broadcast broadband TV 2.0 (HbbTV 2.0) content on LG 4K OLED TVs. The BBC HDR content will be streamed by the EBU (European Broadcasting Union) which will employ an adaptive bitrate streaming technology, MPEG DASH, also known as Dynamic Adaptive Streaming over HTTP. This technology enables HDR content streaming over the Internet to be delivered from conventional HTTP web servers.
What’s more, LG and its partners will demonstrate the transmission of satellite HDR content, utilizing SES ASTRA’s established satellite systems. One of the leading satellite broadcasting services in the world, ASTRA’s network reaches 312 million households of which 154 million are in Europe.
Visitors to LG’s booth will be able to experience HDR content delivered via BROADCOM’s set-top box, which delivers HDR content via HDMI. Audiences will be able to see and compare the visual impact of HDR content against current industry standard content.
“We’re using this opportunity at the largest consumer electronics event in Europe to promote awareness of HDR technology, which is ideally suited for OLED TVs,” said Lee In-kyu, senior vice president and head of the TV and monitor division at LG’s Home Entertainment Company. “As a founding member of the UHD Alliance, LG sees partnering with leading media companies as a priority to advance our position in the HDR market and to bring great content to our customers.”
Visitors to IFA are encouraged to stop by LG’s booth in Hall 18 of Messe Berlin from September 4-9 to see the demonstration of HDR content on OLED TVs for themselves.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world. With 2013 global sales of USD 53.10 billion (KRW 58.14 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a global top player in television, audio video systems, monitors, personal computers, digital signage and commercial displays. The company opened a new era of innovation in the TV market, creating pioneering technologies like OLED TV and implementing an intuitive operating system to allow customers to experience the full benefits of smart TV technology. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning 4K OLED TVs, ULTRA HD TVs and webOS TVs. For more information, please visit www.LG.com.
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, The Straits Times Digital Life Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.