LG SIGNAGE TECHNOLOGY GREETS ATLÉTICO DE MADRID FANS AT WANDA METROPOLITANO STADIUM
- 11, 23 2017
MADRID, November 23, 2017 — After four years of planning and extensive renovation, the Spanish professional football team Atlético de Madrid welcomed its fans to the team’s new home stadium, Estadio Wanda Metropolitano, in the eastern district of San Blas-Canillejas in Madrid. Perched on the upper edge of the third largest stadium in the country now sits four immense LED scoreboards, technology courtesy of LG Electronics (LG).
The winner of numerous titles in Spain and Europe since the club’s foundation in 1903, Atlético de Madrid wasn’t content with just any stadium. With an upgraded capacity of 68,000 spectators, the team wanted Wanda Metropolitano to set an example for modern sports arenas everywhere in delivering the benefits enjoyed by millions of home TV viewers. Now European football fans will be able to witness beautiful games like never before thanks to the partnership between LG Electronics and Atlético de Madrid. All the action will be clearly displayed on LG television and commercial LED displays visible from every corner of the modern 88,000 square meter stadium.
Two LED score boards measure 15.2m x 5.6m each and are comprised of one hundred 12mm pixel pitch LED tiles, while a third 10m x 5.6m scoreboard is made up of sixty-five 16mm pixel pitch LED tiles. A fourth scoreboard measuring 8.1m x 4.6m will be installed in the fan zone in the next several months. The scoreboards are capable of emitting and incredible 6,000 nits of brightness so every detail is clearly visible even under bright sunlight. All are controlled using LG’s distinctive color representation and processing technologies for maximum immersiveness.
For stadium operators, LG’s commercial LED displays deliver a competitive edge thanks to quick installation times, simple maintenance needs and operational efficiency. Attractive product offerings – such as the 16mm pixel pitch LED ribbon comprised of 720 tiles – provide a unique space for advertisers while also enhancing the fans’ experience with player stats and fight songs that are displayed between second and third levels.
“It has been a great experience working with Atlético Madrid, whose stadium presented an unique challenge and opportunity to demonstrate the benefits of LG’s advanced digital signage products,” said Kwon Soon-hwang, head of LG Electronics’ information display division. “Atlético de Madrid fans watching from the stands will have an excellent experience and plenty of memories to take home with them.”
“LG’s visually stunning displays fulfilled our need to make a qualitative and aesthetic leap for the new Wanda Metropolitano,” said Íñigo Aznar, Atlético de Madrid commercial director. “Thanks to LG’s technology, we are able to provide an enhanced visual and auditory experience to all spectators and club members coming to our brand new stadium, to experience live football matches, concerts or any other event.”
# # #
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ― Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a global leader in television, audio video systems, monitors, projectors, personal computers, digital signage and commercial displays. The company opened a new era of innovation in the TV market, creating pioneering technologies like OLED TV and implementing an intuitive webOS operating system to allow customers to experience the full benefits of smart TV technology. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning 4K OLED TVs and SUPER UHD TVs featuring Nano Cell™ display technology. For more information, visit www.LG.com.
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.