LG STYLER WINS 2016 ‘TWICE VIP AWARD’
- 09, 19 2016
United States of America, September 19, 2016 — LG Electronics (LG) has won a 2016 TWICE VIP (Very Important Product) Award for the LG Styler clothing management system. The Styler joins the ranks of other LG products that have won a VIP award each year since TWICE, a U.S. trade publication for professionals in the consumer electronics field, began the program in 2013. To win the coveted honor, all entries were judged by U.S. retailers and distributors who were asked to identify those products that have made the biggest difference in their businesses.
LG won TWICE VIP awards for an OLED TV and a refrigerator last year, a washing machine and refrigerator in 2014, and a washing machine, refrigerator and smart TV in 2013. This year’s product, the LG Styler, continues to draw attention for its innovative approach to clothing care. Now in its fourth year, the awards garner increased credibility
The LG Styler is perfect for refreshing clothing that normally necessitates a trip to the dry cleaners like suits, blouses, or uniforms. It refreshes the clothes with deep penetrating steam and a powerful heat pump inverter system, similar to what can be found in high-performing washing machines. The Heat Pump technology detects temperature and dries the clothes at a low temperature to prevent any damage to the fabric. The Styler is also equipped with the airflow control similar to what can be found in a state-of-the-art air conditioner, making it a revolutionary device for conveniently keeping clothes looking and feeling great.
The LG Styler utilizes TrueSteam® technology, spraying cloud of steam to thoroughly sanitize the clothes and reduce the odors that cling to fabrics, knitwear, and even delicates. Additionally, the Moving Hanger Action gently shakes the clothes from side to side to straighten out the wrinkles with a steam mist. Meanwhile its Easy Pants Crease Care feature reduces unwanted wrinkles while flawlessly restoring creases, giving any pair of pants a more formal and refined touch. The Styler’s effective steam sterilization is certified by the British Allergy Foundation (BAF), a renowned product testing organization.1
After further market research, LG has added new customized cycles to the Styler’s repertoire to better suit and complement different consumer lifestyles. The NFC Cycle Download feature allows users to download additional styling cycles according to their needs, such as the Sports Equipment, the Soft Toy, and the Rainy Day course.
“The fact that our product competitiveness is being acknowledged by the buyers and distributors in the fiercely competitive American home appliances market is a great achievement for us,” said William Cho, President & CEO of LG Electronics USA. “We will continue to develop innovative products that exceed consumers’ expectations and have a positive impact in their lives.”
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1 Certified and tested by BAF for dust mites on baby clothes, toys, blankets, and wool.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 119 locations around the world. With 2015 global sales of USD 48.8 billion (KRW 56.5 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2015 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com
About LG Electronics Home Appliance & Air Solution Company
The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, please visit www.LG.com.
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.