LG TO DEMONSTRATE HIGH HDR CAPABILITIES OF OLED TV AT SES ASTRA INDUSTRY DAY

  • Updated
  • 05, 27 2016

SEOUL, May 27, 2016 — LG Electronics (LG) is collaborating with the British Broadcasting Corporation (BBC) and satellite operator SES. to host a demonstration of High Dynamic Range (HDR) broadcast technologies at the ninth SES Industry Days conference this week in Luxembourg.

 

High quality HDR content will be transmitted to LG’s latest OLED TV via live satellite feed utilizing backward compatible HLG (hybrid log gamma) technology. HLG expands the contrast ratio and color reproduction capability of SDR TVs (Standard Dynamic Range). The HDR transmission demonstration by LG and the BBC will utilize SES Astra’s satellite network.

 

HLG technology was developed by the BBC and NHK to enable a backwards compatible transmission of HDR content. Employing a single distribution bit stream which can be decoded by both dedicated HDR receivers and legacy non-HDR receivers, the HLG system requires no production metadata, making it compatible with existing broadcast infrastructure, thereby enabling a straightforward migration to HDR television production.  

 

The flexibility of the BBC’s innovative HDR HLG technology makes it an excellent choice for broadcast HDR services while SES’s new HDR test channel allows industry partners to test a variety of new display standards and content. Viewed on LG’s OLED TVs, HDR HLG content looks more realistic, delivers greater depth and the deepest blacks. As the first flat-panel television with infinite contrast ratio and no backlight panels, LG OLED TVs are unrivaled in their ability to deliver an HDR experience like no other.

 

“LG has been at the forefront of television innovation for decades,” said Wayne Park, Executive Vice President and Head of LG’s European Operations. “We are committed to supporting the efforts of our partners to standardize HDR broadcast technologies and make advanced display technology more widely available.”

 

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 119 locations around the world. With 2015 global sales of USD 48.8 billion (KRW 56.5 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2015 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com

 

About LG Electronics Home Entertainment Company

LG Electronics Home Entertainment Company is a global leader in television, audio video systems, monitors, personal computers, commercial displays and security systems. The company opened a new era of innovation in the TV market, creating pioneering technologies like 4K OLED TV, implementing breakthrough HDR technologies in its flagship TV line-up and offering consumers intuitive smart TV technology easy to use. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning, LG SIGNATURE OLED TVs and SUPER UHD TVs. For more information, please visit www.LG.com.

 

About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.