LG TO DOUBLE GLOBAL OLED TV OFFERINGS IN 2015
- 08, 26 2015
SEOUL, Aug. 26, 2015 — LG Electronics (LG), the world’s first 4K OLED TV manufacturer, will unveil four new OLED TVs next week at IFA 2015 in Berlin. Among these will be 65- and 55-inch 4K high dynamic range (HDR) OLED TV sets (models 65/55EF9500 and 55EG9200) and a curved OLED TV (model 55EG9100). The EF9500 units feature the industry’s first flat 4K resolution OLED displays while the 55EG9200 and 55EG9100 measure an incredibly slim 4.8mm. With an expanded 2015 OLED TV lineup — which includes nine models offering a diverse range of resolutions and frame types — LG is keen to demonstrate its commitment to making OLED’s unparalleled viewing experience available to more consumers.
LG’s industry-leading OLED display technology ensures that images are displayed in perfect black as well as perfect colors. This is what makes OLED technology an ideal match for HDR content because only OLED panels can deliver the absolute black which makes the bright colors of HDR look even more impressive. OLED TVs are able to render the required HDR light range at lower peak brightness, resulting in an exceptional and more comfortable viewing experience. What’s more, LG’s HDR-capable OLED TVs allow consumers to view HDR content from both streaming content partners as well as external sources.
Improvements in LG’s newest sets don’t stop there, even the design has been upgraded. It’s hard to believe that a TV could be this thin — at their slimmest point, both the EG9200 and EG9100 are thinner than any smartphone on the market today. The shimmering transparent stand enhances the viewing experience by reducing visual clutter around the screen. And the razor-thin bezels are nearly invisible, with images seeming to drop off the edges of the display. With both curved and flat options, there’s an OLED TV suitable for all types of rooms and environments.
All of LG’s 4K OLED TVs feature webOS 2.0, the latest iteration of LG’s proprietary smart TV platform. With its enhanced user interface and advanced features, webOS 2.0 makes navigating a smart TV simpler, easier and more intuitive. webOS 2.0 also reduces boot time and allows users to personalize the Launch Bar menus making it easier than ever for users to access their favorite content. In addition, LG’s 4K OLED TVs feature speakers developed in partnership with audio leader Harman/Kardon to ensure that the flawless 4K OLED images will have sound quality second to none.
“Anyone who sees our newest TVs at this year’s IFA will walk away without a shred of doubt that HDR and OLED complement each other perfectly,” said Lee In-kyu, senior vice president and head of the TV and monitor division at the LG Home Entertainment Company. “Our expanded 4K OLED TV lineup will demonstrate to consumers that OLED is here to stay and that LG is committed to leading the next generation TV market.”
LG’s new 4K OLED TVs will be available starting at the end of August in Germany, Korea, the US and UK with the rollout to continue over the next several months in select markets. Visitors to IFA 2015 are encouraged to stop by LG’s booth in Hall 18 of Messe Berlin from September 4-9 to see LG’s newest OLED TV models for themselves.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world. With 2013 global sales of USD 53.10 billion (KRW 58.14 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a global top player in television, audio video systems, monitors, personal computers, digital signage and commercial displays. The company opened a new era of innovation in the TV market, creating pioneering technologies like OLED TV and implementing an intuitive operating system to allow customers to experience the full benefits of smart TV technology. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning 4K OLED TVs, ULTRA HD TVs and webOS TVs. For more information, please visit www.LG.com.
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, The Straits Times Digital Life Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.