LG TO SHOWCASE NEXT LEVEL OF PREMIUM BUILT-IN APPLIANCES AT IFA 2017
- 08, 31 2017
BERLIN, August 31, 2017 — At IFA 2017 in Berlin, LG Electronics (LG) will demonstrate how it is expanding its built-in appliance offerings to accommodate even more existing kitchen layouts. With consumers becoming more and more involved in designing and personalizing their kitchens, LG’s built-in collections come in two different sizes and offer wider range of styles to choose from. LG combines the latest kitchen appliance technologies with sophisticated styling, allowing these premium appliances to seamlessly blend in with kitchen interiors while achieving maximum space efficiency.
The North American LG STUDIO collection is widely noted for its sleek smudge-resistant black stainless steel finish. The lineup includes a 30-inch electric wall oven, a 36-inch induction stovetop, a radiant, gas cooktop and wall hood, a 24-inch QuadWash™ dishwasher and a spacious 42-inch Side-by-Side refrigerator.
The state-of-the art European LG STUDIO package allows one to cook, dine and clean in style with the help of a 24-inch electric wall oven, 24-inch induction hob, 24-inch QuadWash™ dishwasher, 24-inch Bottom Freezer, 36-inch wall mount hood as well as radiant and gas hobs. Fast boiling, frying, and searing are all possible thanks to LG’s built-in induction hob, which is capable of generating 7.4 kW of heat energy – the highest in the industry. While other hobs that offer auto detection are only capable of recognizing one piece of cookware, LG’s induction hob can recognize up to 4 pots or pans automatically. The hob’s flexible cooking zone provides additional versatility by allowing the user to simultaneously prepare several dishes that require larger cookware, such as stews and soups. The built-in oven comes with six adjustable rack levels while the Easy Clean feature is so effective that family members can spend more time enjoying their food, not cleaning it.
LG’s interactive cooking show will be the highlight of the week’s activities inside the Built-in Zone at LG’s booth at IFA. Visitors will have a chance to try an assortment of star chef Kolja Kleeberg’s signature dishes – including refreshing starters, rich entrées, beautifully prepared desserts – all made possible with the help of LG STUDIO appliances. Kleeberg, a renowned German chef equally famous for his jovial personality as he is for his extraordinary culinary skills, will prepare four different three course meals every day. While cooking, Chef Kleeberg will also provide tips and explanations on how to use kitchen appliances to their full potential.
“LG’s premium built-in kitchens are the ideal solution for today’s discerning homeowner,” said Song Dae-hyun, president of LG Electronics and Home Appliance & Air Solution Company. “Visitors to our booth at IFA will walk away thoroughly impressed by how far today’s appliances have evolved beyond yesterday’s rectangular boxes. LG’s built-in collections offer a level of premium-ness and quality that have to be seen to be believed.”
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ― Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Home Appliance & Air Solution Company
The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, visit www.LG.com.
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.