LG TO UNVEIL UBER-DURABLE CENTUM SYSTEM FRONT-LOAD WASHING MACHINE AT IFA 2015

  • Updated
  • 08, 25 2015

 

LG’s HOM-BOT SQUARE Ranked No. 1 in Sweden’s Råd & Rön

SEOUL, Aug. 25, 2015 — At next month’s IFA in Berlin, LG Electronics (LG) will introduce its Centum System, an innovative suspension system specifically designed to enhance reliability and durability in the company’s front-load washing machines. The Centum System will be the latest innovation to be featured in LG’s newest front-load washing machines for the European market which offer an upgraded enamel coated exterior design for a more premium look. LG TWIN Wash, the first washing machine capable of handling dual loads simultaneously, will also be making its European debut at IFA 2015.

 

Centum System

Another game-changing innovation from the company that introduced the industry to the Direct Drive motor in 1998, LG’s unique Centum System does away with traditional springs to support the outer tub by utilizing a new damping system equipped with shock absorbers, similar to those found in automobiles. This fixed-tub system greatly reduces vibration and noise levels, emitting only 67dB during the spin cycle, equivalent to the sound of a typical conversation.1 What’s more, with less moving parts, there’s less friction, the leading cause of wear and tear in machines. LG is so confident in the technology that it is doubling the standard 10-year warranty on its Inverter Direct Drive motors to 20 years in its Centum System washing machines.

 

TurboWashTM Technology

LG’s advanced washing machines also come equipped with TurboWash, which can complete a half load cycle in only 49 minutes.2 A highly pressurized jet spray removes detergent from clothes during the rinse cycle, using less water and energy than conventional washing machines.

Smart Connectivity and Convenience

LG has long been at the forefront of smart technology and all Centum System washing machines will be available with Wi-Fi connectivity. Homeowners will now be able to start wash cycles and receive real-time laundry notifications via their smartphones from any room in the house. LG washing machines equipped with NFC make it extremely convenient to program different wash cycles by simply touching the smartphone to the washing machine.

 

Eco-Hybrid Washer-Dryers

Washer-dryer combinations are popular in Europe and LG is leading the way with versatile features in its Eco-Hybrid washer-dryers delivering convenient and efficient options for greater energy savings. This year at IFA, LG will be showcasing Eco-Hybrid washer-dryers in a wide range of capacities. With a washing capacity of 8kg and 5kg drying capacity, LG’s Eco-Hybrid washer-dryer is a more compact version of the original 12kg wash and 8kg dry combination but delivers the same reliability and features. LG offers a full-range of washer-dryers capacities, including a 10.5kg/7kg and a 9kg/6kg combination for consumers looking for options in between.

 

Introducing TWIN Wash to Europe

LG’s revolutionary TWIN Wash will be making its appearance in Europe for the first time at IFA 2015. LG TWIN Wash enables two separate loads to be washed simultaneously by combining a full-sized front load washing machine with a mini washer in a hide-away pedestal, generating a whole new set of washing options. The powerful main washing machine handles the bulk of the laundry, while the mini washer can be set to run a different wash cycle. Smaller loads can be washed when needed without having to wait until a full load has accumulated. The mini washer is perfect for delicate or specialized items that require a unique wash setting, such as lingerie or baby clothes.

 

“Every year, IFA provides the ideal platform for us to highlight the technological advancements we’re bringing to Europe through our home appliances,” said Jo Seong-jin, president and CEO of the LG Electronics Home Appliance & Air Solutions Company. “Our Centum System front loading washing machines, Eco-Hybrid washer-dryers and new TWIN Wash all show our commitment to providing the very best in durability and convenience for customers in Europe as well as all over the world.”

 

Visitors to IFA 2015 are encouraged to stop by LG’s booth in Hall 18 of Messe Berlin from September 4-9 to see LG’s newest home appliances for themselves.

 

Key Specifications:

 

Centum System Front-Load Washing Machine

Ÿ  49 Minute TurboWash

Ÿ  Energy Efficiency (A+++-60%)

Ÿ  Inverter Direct Drive Motor (20-Year Warranty)

Ÿ  TrueSteam

Ÿ  Steam Softener

Ÿ  Steam Refresh

Ÿ  Allergy Care

Ÿ  Speed 14” Quick Cycle

Ÿ  Wi-Fi Connectivity

Ÿ  Smart Diagnosis

Ÿ  Color TFT LCD Display

Ÿ  Full Touch Control Panel

Ÿ  Hidden Handle Door

Ÿ  Large Chrome Door w/ Black Window

 

 

# # #

 

1   Tested by LG Lab in accordance with IEC standards. Based on 12kg load of laundry on Cotton Large cycle spinning at 1400RPM.

2   Tested by LG Lab in accordance with IEC standards. Based on 6kg load of laundry on Cotton cycle using TurboWash option.

 

About LG Electronics Home Appliance & Air Solution Company

The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, please visit www.LG.com.

 

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing nearly 87,000 people working in over 110 locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2012 and 2013 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

 

About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Digital Life Editor’s Choice Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg .