LG TOUTS THE POWER OF OLED IN SLICK NEW CAMPAIGN
- 12, 03 2015
SINGAPORE, December 3, 2015 — LG Electronics’ (LG) latest online video campaign for OLED TVs highlights its benefits over traditional TVs and features commentary from Michael Uslan, the originator and executive producer of the Batman movie franchise and artist Kathy Klein on the benefits of OLED TV in their respective work.
Having made extensive use of dark color tones on eight Batman films since 1989, Hollywood producer Michael Uslan explains the importance of differentiating between different types of black when telling a visual story. According to Uslan, the symbolic use of black as a storytelling element has a long history in cinema, and that this makes having a TV that can differentiate between shades of darkness absolutely essential to grasping the full depth of a film. Uslan praises the infinite contrast ratio of LG OLED TVs made possible by the pure black that it alone can create. Uslan says that films such as the Batman series can be experienced even more fully on OLED TVs and says, “Perfect black is the portal to perfect color.”
Renowned mandala designer Kathy Klein also highlights the benefits of OLED’s rich color palette. Famous across the world for using organic material in her artwork, Klein says that competing display formats are unable to effectively capture her art, distorting colors and designs. “Working with OLED TV was really fascinating because it was able to display my artwork distortion-free. OLED really looks natural, these displays are able to reflect the true colors of my art,” she says in the video.
Another video in the campaign, Colorful Sensation in Black, features hundreds of individuals running through a modern European cityscape garbed completely in black. Mixing elements of parkour and performance art, the runners move silently through the city, scaling walls and forming massive black backdrops that help to highlight the vibrant colors of daily life. The video encourages viewers to look at the objects that they encounter from a different perspective and helps underscore the importance of black in appreciating color.
“Since we first introduced our OLED TV lineup, personalities who work in a variety of visual mediums have praised the way OLED’s pure blacks allow for high-contrast natural color reproduction,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company. “With LG OLED TVs now more affordable than ever before, we encourage consumers to see for themselves what made Michael Uslan and Kathy Klein such fans of this technology.”
All three videos are available for viewing on the OLED Brand Page:
For more information about LG’s OLED TV, please visit www.lg.com/sg.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 119 locations around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a global leader in television, audio video systems, monitors, personal computers, digital signage and commercial displays. The company opened a new era of innovation in the TV market, creating pioneering technologies like OLED TV and implementing an intuitive operating system to allow customers to experience the full benefits of smart TV technology. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning 4K OLED TVs, ULTRA HD TVs and webOS TVs. For more information, please visit www.LG.com.
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.