TURN YOUR “MOST WANTED” LAUNDRY ROOM INTO THE “MOST BELOVED” ROOM IN YOUR HOME
- 09, 26 2016
SINGAPORE, September. 26, 2016 — The laundry room is one of the most neglected rooms in the house. It’s one of the utilitarian rooms that never seems to get much appreciation, but in fact is considered to be one of the most important areas of the home. According to a recent study by the National Association of Home Builders, a laundry room topped the list of “most wanted” features for home buyers, meaning it is considered more vital than a patio, garage storage, table space for eating in the kitchen, and a walk-in pantry. Laundry rooms, however, seem to be afterthoughts when it comes to interior design, so LG Electronics(LG) is hoping to buck this trend by introducing tips for consumers who seek a modern yet efficient laundry room, to make it as enjoyable as it is important.
According to a recent study by LG, 58% of people spend more than three hours per week on laundry and 59% use the washing machine three times or more to separately clean the sorted laundry. In other words, 384 days are spent on doing laundry during an average lifetime. The revolutionary LG TWINWash™ can significantly shorten this time by running two separate loads of laundry simultaneously. The powerful main washer above handles the bulk of laundry, cutting wash time up to 30 minutes with its TurboWash™ 2.0 technology. The nozzle inside the drum directly sprays a concentrated solution of detergent onto the clothes and another powerful high-pressure nozzle sprays tiny water particles that penetrate the fabric during high-spin cycles for effective rinsing. At the same time, the LG TWINWash™ Mini unit which fits in a hideaway pedestal can be set to run a different wash cycle for smaller loads. It is perfect for delicate items that require unique wash settings like active wear, lingerie, and baby clothes.
A Touch of Elegance
The LG Styler clothing management system can minimize trip to the drycleaner and safely refresh your favorite garments, including suits, shirts, dress pants, sweaters, raincoats, and sportswear. The TrueSteam™ feature sprays soft steam onto the clothes while the Moving Hanger System slides right and left 220 times per minute to smooth wrinkles and remove odors. The Pants Crease Care feature on the door reduces wrinkles on all types of dress pants and trousers, leaving a perfect crease. The Styler sanitizes and reduces odors not only in clothes but other items such as toys and blankets. The Styler can serve as an excellent complement to an existing washer and dryer setup in your new laundry room.
In addition to functionality, aesthetic elements of laundry rooms have become more important. Available in modern stainless and white, the LG TWINWash™ adds a luxurious look to the room. TWINWash™ was recognized for its advanced design, winning a Red Dot Award and an International Design Excellence Award. The LG TurboSteam® dryer and LG dryer pedestal storage have been designed to complement the LG TWINWash™, which together forms a perfect bundle to modernize a new laundry room. The LG TWINWash™ is also ideal for households that handle large loads of laundry as it can play the role of two washing machines in half the space. There is no need to pack in multiple washers and dryers. You can install the LG Styler like a built-in appliance in the saved space to take care of all types of laundry at one go.
Laundry rooms are no longer just cramped closets where housewives do tedious chores; they are now evolving to become a more central and vital component to the modern home. Consider upgrading your current laundry room with the LG TWINWash™ and LG Styler, as we step into a bright and clean new world.
LG Styler, LG TWINWash™ and LG TWINWash™ Mini retails at $2,999, $3,299 and $1,099 respectively.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 119 locations around the world. With 2015 global sales of USD 48.8 billion (KRW 56.5 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2015 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com
About LG Electronics Home Appliance & Air Solution Company
The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, please visit www.LG.com.
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.