YOUTUBE’S HOTTEST PERSONALITIES GET CREATIVE WITH LG G4

  • Updated
  • 07, 23 2015

SINGAPORE, July 20, 2015 — LG Electronics (LG) is partnering once again with YouTube’s hottest stars from around the world to highlight the best and most unique features of the LG G4 smartphone. Five YouTube celebrities and teams have accepted the challenge of creating videos to tell entertaining stories around the G4 this summer. So far, a total of 9 videos from five individuals and teams have been created and are now available for viewing on YouTube:


  • Alex Chacón’s YouTube videos have been seen more than 18 million times. Alex, who gained fame for shooting an epic 36-country, 600-day video selfie, took the LG G4 on a journey across the western United States where he captured breathtaking selfie scenes and gave viewers creative tips on how to make their own epic selfies.

  • Barbixas, a three-man team based in Brazil, have more than 525 million views on YouTube. Famous for its live improv shows, Barbixas and the LG G4 brought fans closer to the action in two videos, including an entertaining behind-the-scenes reel.

  • Dude Perfect, who last year made a trick shot video to demonstrate the G3’s revolutionary Laser Auto Focus, has more than 6 million YouTube subscribers and its videos have been watched more than 780 million times. This time Dude Perfect has brought along Paul Rabil, the world’s top lacrosse player, to show its fans some of the amazing camera features of the G4.

  • Felipe Neto, another Brazilian, is known nationwide as the brains behind the popular entertainment channel Parafernalha. In his video, Felipe pontificates and postulates on selfies and life, with quirky tips on how to capture the perfect selfie with the LG G4.

  • OHA Diyorum, a popular duo from Turkey, talks about bending the rules of football and the proper way to eat Baklava, collecting 2.1 million views along the way.


“Our YouTube partners and supporters play an important role in communicating the great things about the LG G4 to regular consumers,” said Chris Yie, vice president and head of marketing communications for LG’s mobile operations. “The creative ideas are theirs, the words are theirs and there’s no script. That’s what makes our YouTube partners’ impression of the LG G4 so authentic.”


The videos can be viewed on LG’s YouTube channel (www.youtube.com/LGMobile) or on Facebook (www.facebook.com/LGMobile) as well as on each star’s YouTube channel.


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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 119 locations around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.


About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. While helping to enhance the mobile user experience by incorporating unique, sophisticated designs and intuitive UX features, LG is also committed to guiding consumers into the era of convergence and Internet of Things, maximizing inter-device connectivity between a wide range of smartphones, tablets, wearables, home and portable electronics products. For more information, please visit www.LG.com.



About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, The Straits Times Digital Life Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.