Buyers' Guide

LG Design Philosophy for TV tv-audio-video Buyers' Guide

LG’s Digital Display Innovations

LG designs its digital displays with its customers in mind, introducing new products that demonstrate a clear commitment to our core design principles. Our broad knowledge and ongoing commitment to developing next-generation digital display technologies are two of our key advantages over competitors in this fast-moving industry. We are constantly pushing the envelope with our innovative designs for LCD and Plasma TVs. For example, in 2008, LG launched the world’s slimmest LCD TV, the Scarlet LGX, just 44.7 mm thick. And LG will continue to invest in next-generation technologies such as flexible displays and 3D displays, both of which are redefining our entertainment expectations for the future.

LCD TVs

LG’s Full HD LCD TVs are optimized for movie viewing. Full HD processing takes low-resolution analog signals to near high-definition levels (1080p), and reproduces crisp images by displaying the original pictures without any blurring or distortion. At work here too is Intelligent Eye technology, which optimizes brightness and contrast by adapting to ambient light. LG’s Full HD TVs also incorporate 240Hz scanning technology allowing viewers to watch fast-moving action sequences with virtually no motion blur. Further, our exclusive Invisible Speaker Design provides clear and powerful sound at any volume, creating a completely exhilarating movie experience every time. View all the latest LG LCD TVs.

Plasma TVs

With LG Plasma TVs, viewers enjoy greater picture clarity with deeper blacks and more defined shadow detail – in a stylish, seamless panel design A Dual XD engine produces optimal quality for all kinds of video, and provides clearer overall picture quality. And our Super Bright panel further enhances effects, providing brighter and clearer picture quality, as well. View all the latest LG Plasma TVs.