
Introducing the brighter, lighter, more comfortable, battery-free, and certified flicker-free LG Cinema 3D TV. It's time to welcome the next generation 3D TV to your living room. So check it out yourself, After all, seeing is believing.
What You Need to Know about TV
A digital tuner, also known as an ATSC tuner or HDTV tuner, is an audio/video receiver that allows your TV to receive and display digital television signals. Digital tuners are now integrated into TVs, VCRs, DVD Recorders, and set-top boxes. Furthermore, due to the current national transition from analog to digital broadcasting (set to conclude in early 2009), all analog TVs will soon require a digital tuner to “down-convert” digital signals to maintain display capabilities when analog ends.
After the national transition to digital broadcasting is complete, everyone will need a digital tuner to receive over-the-air signals. When you upgrade to a Digital TV, you will not only get all the great benefits of digital broadcasts, including theater-quality pictures and sound, you’ll also have access to additional digital services and perks as soon as they’re released.
In the world of HD television, there are two basic choices: those that include a digital tuner (HDTVs), and those that use a separate digital tuner (HD monitors). HD monitors and HD televisions offer the highest level of digital TV performance—about five times more picture detail than analogue.
A digital TV will have a much greater resolution than its analogue counterpart. Almost all digital TVs can display progressive-scan DVDs (480p) and HDTV (usually 1080i) at full resolution, whereas analogue cannot. With a digital TV, you’ll enjoy superior picture and sound quality, giving you the best home entertainment experience.
On an analogue TV, the quality of your reception is directly related to the quality of the signal. With digital broadcasting signals, audio and image quality remain consistent, no matter how strong or weak the signal.
Both old and new TV displays are made up of a series of horizontal lines which are in turn, comprised of tiny dots called pixels. The number of these lines and dots makes up what is called "resolution." HDTVs have significantly higher resolution than standard analogue TVs.
LG Intelligent Sensor technology evaluates ambient light conditions in the room and automatically adjusts brightness, contrast, and color balance to optimize picture quality, reduce eye strain, and save money on your energy bill.
SRS WOW is a combination of SRS® Sound, SRS TruBass® and SRS FOCUS® audio technologies.
SRS® Sound restores the spatial information masked by traditional recording and playback techniques. By breaking down the stereo signal into its various components, SRS restores the spatial cues and ambient information present in the audio signal, placing them in the proper space relative to the direct sounds for a true surround-sound experience.
SRS TruBass® is a patented SRS technology that enhances bass performance by utilizing proprietary psychoacoustic techniques. These techniques restore the perception of fundamental low-frequency tones by utilizing the harmonics present in the original audio source to recreate the bass frequency information—even if this information is below the speaker or headphones low-frequency limitations.
SRS FOCUS® elevates the sound image field to create the perception of image height. When used in combination with SRS 3D, FOCUS delivers an enlarged sound image, producing a much taller and wider sound field with a broad sweet spot.
SRS TruSurround XT carefully places content in the correct location, paying special attention to the center channel dialogue placement.
It also: • Provides a wider and more dynamic sound stage. • Improves the listening experience with added bass. • Creates a broad sweet spot for a realistic audio experience. • Instantly improves the surround-sound listening experience for the majority of consumers who do not have 5.1 speaker systems. • Works great in any room no matter what the furniture configuration.
With LCD TVs, the viewing angle is the angle at which a screen can be viewed without experiencing deterioration of image quality, specifically in terms of brightness and contrast ratio. A wider viewing angle means that you can experience perfect picture from more places in the room.
Aspect ratio refers to the shape of a screen, comparing the horizontal dimensions to the vertical dimensions. A widescreen LCD display has an aspect ratio of 16:9, whereas a traditional screen has an aspect ratio of 4:3.
Contrast ratio is a measurement of the difference between a screen's darker colors and its lighter colors. A higher contrast ratio means a wider range of colors.
The brightness of a LCD TV is measured in cd/m2. Simply put, the higher the number, the brighter the images on the screen. And, the brighter the picture, the better the viewing experience.
LG Intelligent Sensor technology evaluates ambient light conditions in the room and automatically adjusts brightness, contrast, and color balance to optimize picture quality, reduce eye strain, and save money on your energy bill.
SRS WOW is a combination of SRS® Sound, SRS TruBass® and SRS FOCUS® audio technologies.
SRS® Sound restores the spatial information masked by traditional recording and playback techniques. By breaking down the stereo signal into its various components, SRS restores the spatial cues and ambient information present in the audio signal, placing them in the proper space relative to the direct sounds for a true surround-sound experience.
SRS TruBass® is a patented SRS technology that enhances bass performance by utilizing proprietary psychoacoustic techniques. These techniques restore the perception of fundamental low-frequency tones by utilizing the harmonics present in the original audio source to recreate the bass frequency information—even if this information is below the speaker or headphones low-frequency limitations.
SRS FOCUS® elevates the sound image field to create the perception of image height. When used in combination with SRS 3D, FOCUS delivers an enlarged sound image, producing a much taller and wider sound field with a broad sweet spot.
SRS TruSurround XT carefully places content in the correct location, paying special attention to the center channel dialogue placement.
It also: • Provides a wider and more dynamic sound stage. • Improves the listening experience with added bass. • Creates a broad sweet spot for a realistic audio experience. • Instantly improves the surround-sound listening experience for the majority of consumers who do not have 5.1 speaker systems. • Works great in any room no matter what the furniture configuration.
With LCD TVs, the viewing angle is the angle at which a screen can be viewed without experiencing deterioration of image quality, specifically in terms of brightness and contrast ratio. A wider viewing angle means that you can experience perfect picture from more places in the room.
Aspect ratio refers to the shape of a screen, comparing the horizontal dimensions to the vertical dimensions. A widescreen LCD display has an aspect ratio of 16:9, whereas a traditional screen has an aspect ratio of 4:3.
Contrast ratio is a measurement of the difference between a screen's darker colors and its lighter colors. A higher contrast ratio means a wider range of colors.
The brightness of a LCD TV is measured in cd/m2. Simply put, the higher the number, the brighter the images on the screen. And, the brighter the picture, the better the viewing experience.
Friendly energy is smart energy. LG HDTVs with Smart Energy Saving have energy-saving options like the ability to choose a content-specific setting, “video mute” or engaging exclusive Intelligent Sensor Technology that automatically dims the backlight.
Most LG HDTVs possess core technologies that provide smart ways to optimize your viewing experience and make adjusting picture and sound a snap. Have a look at what lies at the heart of an LG HDTV.
• Picture Wizard Take the guesswork out of picture adjustments with a wave of your hand. Get easy self-calibration with on-screen reference points for key picture quality elements such as black level, color, tint, sharpness and backlight levels. The remote is the new magic wand..

• Invisible Speaker SystemYou won’t believe what you’re hearing. Fine-tuned by renowned audio expert Mr. Mark Levinson, LG TVs utilize a unique, hidden speaker system that delivers a clean, polished look and enhanced audio with a wider sound field.
• Clear Voice II Not sure who or what you’re hearing? The upgraded Clear Voice II now allows you to customize your personal preferences based on your home environment through an easy adjustment process. This calibration process is based on distinct voice zoom levels and does not interfere with surrounding sounds, so you’ll hear dialogue well and won’t miss a word.

• AV Mode II
Quickly and easily select from one of three AV modes for “Cinema,” “Sports,” or “Games” to enjoy optimized HDTV picture and audio quality.
LG designs its digital displays with its customers in mind, introducing new products that demonstrate a clear commitment to our core design principles. Our broad knowledge and ongoing commitment to developing next-generation digital display technologies are two of our key advantages over competitors in this fast-moving industry. We are constantly pushing the envelope with our innovative designs for LCD and Plasma TVs. For example, in 2008, LG launched the world’s slimmest LCD TV, the Scarlet LGX, just 44.7 mm thick. And LG will continue to invest in next-generation technologies such as flexible displays and 3D displays, both of which are redefining our entertainment expectations for the future.

LG’s Full HD LCD TVs are optimized for movie viewing. Full HD processing takes low-resolution analog signals to near high-definition levels (1080p), and reproduces crisp images by displaying the original pictures without any blurring or distortion. At work here too is Intelligent Eye technology, which optimizes brightness and contrast by adapting to ambient light. LG’s Full HD TVs also incorporate 240Hz scanning technology allowing viewers to watch fast-moving action sequences with virtually no motion blur. Further, our exclusive Invisible Speaker Design provides clear and powerful sound at any volume, creating a completely exhilarating movie experience every time. View all the latest LG LCD TVs.

With LG Plasma TVs, viewers enjoy greater picture clarity with deeper blacks and more defined shadow detail – in a stylish, seamless panel design A Dual XD engine produces optimal quality for all kinds of video, and provides clearer overall picture quality. And our Super Bright panel further enhances effects, providing brighter and clearer picture quality, as well. View all the latest LG Plasma TVs.
Design plays a critical role in harmonizing technology and human needs. In an effort to predict emerging needs and deliver innovative products to the public, LG has developed a comprehensive design philosophy that boils down to four basic elements: concept, style, interface, and finish.
At LG, we design our digital displays with our customers in mind, introducing new products that demonstrate a clear commitment to our core design principles. Broad knowledge and an ongoing commitment to developing next-generation digital display technologies are two of our key advantages over competitors. We are constantly pushing the envelope with innovative designs for LCD and Plasma TVs. For example, in 2008 we launched Scarlet, the world’s slimmest LCD TV at just 44.7mm thick. And we will continue to invest in the next-generation technologies that are redefining our entertainment expectations for the future, such as flexible displays and 3D displays
LG LCD TVs are some of the most advanced in the industry. Our LCD TVs can take low-resolution analogue signals to near high-definition levels. They also incorporate 100Hz scanning-technology, doubling the refresh rate and allowing viewers to watch fast-moving action sequences without motion blur. Intelligent Sensor technology optimizes brightness and contrast by adapting to the ambient light conditions in the room. Last but not least, LG speaker design provides clear and powerful sound at any volume, for an exhilarating audio experience every time.
LG Plasma TVs deliver startling clarity and unprecedented detail, with deeper blacks and superior shadow detail. Our Dual XD Engine produces clear, crisp picture quality, which is further enhanced by a super-bright panel design.
HDMI is the only interface in consumer electronics that can carry both uncompressed high-definition video and uncompressed multi-channel audio in all HD formats including 720p, 1080i, and 1080p. An uncompressed, all-digital signal translates into the highest quality video and audio, direct from the source.
A single, all-digital cable connection means no more confusing wires and no more mess. With an HDMI connection, you can connect any HD audio or video device to your system with a single input, for a streamlined system and no confusing cables behind your components.
With an HDMI connection, it’s easy to integrate all your audio and visual devices into a single remote control. HDMI has built-in sensors that automatically recognize and configure your AV devices on demand. With the click of a button, your remote control knows which components to turn on to watch a DVD, listen to music, or watch TV programs.
An HDMI connection automatically configures the visual format of your display to match the content. Whether you’re watching TV programs, sports, films, or video games, you’ll see everything as it’s meant to be seen.
HDMI PC-compatibility makes it easy to connect your PC to your HDTV, so you can display PC gaming or PC entertainment content.
Full HD 1080p Resolution lets you enjoy enhanced picture quality over standard HDTV with almost double the pixel resolution. See sharper details like never before. Just imagine a Blu-ray disc or video game seen on your new LG Full HD 1080p TV. It’s time to put resolve back in your resolution.
A Revolution In Picture Quality and Ultra-slim Design. With a contrast ratio of 3,000,000:1, LG TVs latest LED backlight-technology provides you with crystal-clear images, deeper blacks and the most realistic colors available today. LG LED TV will save you money off your electricity bills as LED backlight-technology saves up to 40% of power consumption vs. LCD technology. LG LED backlighting also saves on space, resulting in an ultra-slim design that can be hung on the wall like a picture frame.
There are many reasons to get HDTV, from stunning picture quality, to enhanced programming, to HD sound—not to mention the upcoming national transition to digital.
Are you invested in the quality of your home entertainment? With HDTV, you’ll enjoy richer color, deeper blacks, and sharper images when watching your favorite programs, films, and sports.
Both old and new TVs are made up of a series of horizontal lines, which are comprised of tiny dots, called pixels. The number of these lines and dots make up a TV’s "resolution," or picture clarity.
Bring home a bigger, better picture, and cinema-style viewing, with a widescreen TV. In 16:9 format, you’ll enjoy "true" widescreen television and films. Digital widescreen is the future of TV.
Many high-definition TV programs are broadcast in Dolby Digital 5.1 Surround Sound—the same high-fidelity audio found in movie theaters. With an HDTV, you’ll enjoy cinema-quality surround sound in the comfort of your own home.
LCD TVs and Plasma TVs are both sleek, thin, state-of-the-art, and capable of displaying stunning, high-definition picture and sound. But which technology is right for you?
Plasma displays are flat panel TVs that use conductive plasma to produce colored light. Gas in the plasma state reacts with phosphors in each sub-pixel, to produce vivid colors and ultra-clear picture.
Plasma displays generate their own light to produce a stunning contrast ratio and smoother, crisper, high-motion video. This is one reason why some consumers prefer plasma displays to LCD TVs for watching sports and action movies. Plasma displays are also known for their deep, rich blacks, and incredibly precise colors, making them ideal for watching films—where dark scenes are more common.
For several reasons, many experts consider plasma displays the better choice for home cinema environments. First, plasma displays tend to perform better in light-controlled environments, such as home cinema rooms. Second, plasma displays have a slightly wider viewing angle than LCD TVs, so no matter where you’re sitting in the room, you can still enjoy a precise, vivid picture.
LCD displays are digital televisions with a fixed pixel structure. Each pixel has three sub-pixels of red, green, and blue. The image on a flat panel LCD display is generated by a backlight behind the panel. The image goes through a polarizing filter and each sub-pixel has tiny crystals that create different levels of brightness.
One advantage of LCD TVs is the wide range of sizes—they start at 15” and go up to 55”. Smaller LCD TVs are offered in both 4:3 and widescreen versions.
LCD displays also offer a great deal of versatility. Their wide size-range allows for a wide price-range, making it easier to find one to fit your budget. Also, since LCD TVs use adjustable backlight technology, the picture won’t wash out in brighter rooms or environments where light conditions can’t be controlled. LCD TVs are also specially designed to perform wonders for video games and computer graphics.

Get ready for the finest, most cinematic 3D entertainment you've ever experienced in the comfort of your home. Forget the heavy, uncomfortable glasses and the dizzying picture quality of conventional 3D technology. You can now indulge in what 3D was meant to be, just like at the movies. The LG CINEMA 3D TV. The new standard in 3-dimensional excellence.
No more dizziness, nausea, or discomfort. LG’s Cinema 3D technology eliminates flicker from the glasses, allowing you to freely indulge in 3D images for an extended time without dizziness or weariness. While our advanced Cinema 3D glasses eliminate flickering images, our Next Generation 3D panel provides clearer images. Enjoy a superior viewing experience with no overlapping images, or dizziness associated with conventional 3D technology.
LG’s Cinema 3D glasses weigh only 16 grams - almost half the weight of conventional 3D glasses. Unlike conventional 3D glasses, you don’t have to worry about recharging. LG’s CINEMA 3D glasses are battery-free, generating no harmful electromagnetic waves. Avoid the high cost of convential 3D glasses. LG’s Cinema 3D glasses are very affordable, so you can buy as many as you need to enjoy the 3D experiene with family and friends.
Almost two times brighter than conventional 3D TVs. CINEMA 3D produces brighter and clearer pictures with 3D Light Boost technology. CINEMA 3D also provides exceptionally clear and vivid pictures in 2D.
LG's CINEMA 3D gives you the freedom to enjoy consistently clear and bright 3D pictures in any position. Unlike conventional 3D TVs, LG's CINEMA 3D enables you to lie down or lean back without any image blackout. LG's CINEMA 3D technology provides a 3D viewing angle that is wide enough to allow bigger audiences.
No more worries about lack of 3D content. LG's CINEMA 3D provides remarkably improved 2D to 3D conversion function which offers more realistic 3D images at any moment. Enjoy any 2D content in full depth of 3D images.
LG understands that complexity is the enemy of fun. That’s why we designed a highly intuitive user environment featuring our exclusive Home Dashboard which lets you quickly and easily navigate through your entertainment options. See what’s currently on, browse Premium Content, explore a multitude of Apps, and select one of your favorite menus - all from a single screen. The Home Dashboard is the main menu for LG’s Smart TV, and it’s Conveniently designed to maximizes the user experience, while giving you simple access to everything you want.

A remote control that operates like a mouse. A smart TV is never smart if you have to endure an overly complex process for controlling your TV. The Magic Motion Remote Control provides the easiest control over your LG Smart TV. Just Point, Click, and Control. With simple movements and gestures, you can drag, flick, and select your preferences, without the hassle of using multiple buttons and arrow keys.

Enjoy a full range of quality lifestyle applications and interactive games designed for individual and family entertainment. You can immediately access the store on screen and easily download from a rich selection of applications. Enjoy the fun of customizing your Home Dashboard with your choice of apps and directly access them whenever you like.

Motion Clarity Index is a comprehensive indicator of the genuine clarity of high speed motion display, incorporating more than just frame rates. LG’s detailed backlight scanning, advanced local dimming technology, and superb XD engine contribute to a superb performance in enhancing clarity and realism of fast-moving pictures.
Micro Pixel Control provides individual control of every LED block behind the screen, enabling the deepest, darkest and most natural of colors. Providing an infinite contrast ratio, images with deep black and natural colors can be achieved with efficient energy consumption.
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