Since January 2011, Chris Ho Yi is in charge of LG South and Central America. He is also the responsible for all Brazil operation, since 2010.
The executive holds a degree in Political Sciences, at Yonsei University in Seoul, and started his career at LG headquarters in the Home Appliances exports department, in 1987. Two years later, he was transferred to the United States, where he stayed until 1995. Following these experiences, Mr. Chris worked in various other countries, where he headed several strategic departments at LG.
AT LG Information & Communication, in Seoul, Mr. Chris was General Manager from 1998 to 2000. At LGEMU, in San Diego, USA, he was Marketing vice-president from 2000 to 2003 and the next two years Mr. Chris was vice-president at LG Electronics Mobilecomm, in Seoul.
In 2004 he was vice-president at LG global GSM marketing team and vice-president of marketing for Europe and the CIS in 2005.
From 2006 Mr. Chris Ho Yi, 53, led LG France for four years, after which he was transferred to LG Brazil, in December of 2009.
Mr.Yi main goals for Brazil and SCA region are: build LG a great place to work, maintain a winning in competition and enforce strong premium brand position.