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James Park

Vice President and CEO / Southeast Asia

James Park bio 1 James Park bio 2

Mr. James Park is the President for LG Electronics Southeast Asia Region Representative, and Managing Director of LG Electronics in Singapore.

He is responsible for the strategic development and execution of LG's business and regional expansion strategies, including marketing, branding and go-to-market strategy deployment as well as operational efficiency planning across all of the LG's organizations in Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam and emerging markets) and Oceania (Australia and New Zealand). He is also tasked to spearhead the company's sales and distribution growth, marketing, and operations in Singapore.

Mr. Park joined LG Electronics in 1986 and has more than 25 years of experience in the electronics industry. Prior to his current position, he was President of LG Electronics Chile. He was instrumental in the successful turnaround of the subsidiary into a marketing-oriented organization and one that recognises the importance of local talent. He also improved market share of the brand across the various business units.

A change management specialist, Mr. Park has been involved in the restructuring of various LG businesses globally, securing profitable growth and increased market share as Marketing Team Leader of Europe, China, and CIS markets. He also successfully enhanced LG's market position in Europe during his tenure as Overseas Marketing Team Leader for the refrigerator and washing machine product categories.