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Brand Identity

LG is the brand that is Delightfully Smart. "Life's Good" slogan, and futuristic logo are a great representation of what we stand for.

Global, Tomorrow, Energy, Humanity and Technology are the pillars that this corporation is founded on; with the capital letters L and G positioned inside a circle to center our ideals above all else, humanity. The symbol mark stands for our resolve to establish a lasting relationship with, and to achieve the highest satisfaction for our customers.

The letters "L" and "G" in a circle symbolize the world, future, youth, humanity, and technology. Our philosophy is based on Humanity. Also, it represents LG's efforts to keep close relationships with our customers around the world. The symbol mark consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG's commitment to deliver the best. Therefore, the shape or the color of this symbol mark must never be changed.

Our logo is the fundamental visual expression used to identify LG. It expresses the quality and sophistication that is the hallmark of our products. It is simple, modern and distinctive. Consistent and proper usage of the logo is absolutely essential. The logo is symbolic of our steadfast reputation for excellence; therefore, any variation of the logo diminishes the visual identity of LG Electronics and its products.

We have two versions of our logo: Corporate Logo and 3D Logo.

The updated 3D Logo retains the heritage and equity of the Corporate Logo, while aligning with our new positioning. It was redrawn to strengthen the visual impact of our symbol mark and help communicate our attributes.

Corporate Logo

LG corporate logo
  • Applicable Items :
    - Stationery
    (Business Card, Letterhead, Envelope)
    - Office templates (Fax, Memo)
    - Awards
    - ID badges
    - Corporate signs

3D Logo

LG LOGO
  • Applicable Items :
    - Advertising
    (Print, Online, TV and Outdoor)
    - Websites and microsites
    - Promotional literature
    (Leaflet, Brochures, etc)
    - Packaging
    - Retail signs and POPs
    - Shopping bags
    - Service vehicle

Design

Fast growth is the result of strategies designed to expand earnings quickly, while improving the growth rate in terms of monetary value rather than quantity.

One eye

Market leadership refers to the ability to achieve the "LG brand is No. 1" goal, thanks to its formidable market presence worldwide.

Upper right hand space

Market leadership refers to the ability to achieve the "LG brand is No. 1" goal, thanks to its formidable market presence worldwide.

Colors

Market leadership refers to the ability to achieve the "LG brand is No. 1" goal, thanks to its formidable market presence worldwide.

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