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A photo of lg signature air purifier with art installation at berlin ifa 2017

Brand Story

IFA 2017: State-of-the-Art Living Experience

LG’s first ultra-premium brand, LG SIGNATURE, with its diverse array of products, manages to maintain the iconic identity by consistently remaining true to its essence.

Brand Story

LGness: LG branding gets a sleek new look

The values of LGness are encapsulated in LG’s new look: Contemporary, sophisticated, thoughtful and confident.

What's new

LG OLED: Experience total sensory immersion

Love watching TV? The LG OLED TV's revolutionary technology will open up a new era of TV. Click here before you click the remote.

What's new

The LG SIGNATURE OLED TV W7 - The world’s thinnest TV

As thin as a £2 coin, with HDR Technology and Dolby Atmos®. The all-new LG SIGNATURE OLED TV W7 is the ultimate home entertainment TV.

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