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A photo of lg signature air purifier with art installation at berlin ifa 2017

Brand Story

IFA 2017: State-of-the-Art Living Experience

LG’s first ultra-premium brand, LG SIGNATURE, with its diverse array of products, manages to maintain the iconic identity by consistently remaining true to its essence.

Brand Story

LGness: LG branding gets a sleek new look

The values of LGness are encapsulated in LG’s new look: Contemporary, sophisticated, thoughtful and confident.

Brand Story

IFA 2017: Life is good when music fills your soul

Life is good when music fills you. Take part of Berlin’s favourite karaoke with the LG Soundbar SJ9 Dolby Atmos.

Brand Story

IFA 2017: Life is good when you brunch all day long

Life is good when you brunch all day. Learn how to make some of Berlin’s most delicious brunch recipes with the help of LG NeoChef.

Brand Story

IFA 2017: Life’s good when you’re in Berlin

Life is good when you are in Berlin. A video-journey across some of Berlin’s most beautiful places fully shot with the LG latest Smartphone.

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