The earliest version of TV was CRT, known as the “Braun tube.” It accelerated and deflected electron beams onto the screen to create an image, and used one or more electron guns to view the image.
Though it was only broadcast in black and white, people were excited about this new invention that they had never seen before.
Colour TV came about with the addition of the colour filter. Since that time, TV has become an essential item in the living room. To enjoy programming with family and others, people began to demand larger screens.
However, colour TVs with large screens were problematic, because larger, wider screens, required a bigger tube and thicker glass to correct the angle of the image and present a clear picture.
The Plasma Display Panel (PDP) TV made larger TVs possible.
PDP TVs allow RGB pixels to edit light by means of electronical discharges. With the new technology, PDP TV could be a flat panel display – and larger.
However, PDP has disadvantages of more energy consumption, a buzzing noise and overheating.
LCD, or Liquid Crystal Display, is an electronic visual display in which a layer of liquid crystals is arrayed in front of a CCFL backlight to produce images. The LCD TV was able to overcome many of the PDP TV’s shortcomings.
However, due to the backlight, LCD TVs could not express pure black, which limited the image quality.
For better clarity on a large screen, LCD TVs applied an LED backlight and raised the resolution. The Quantum Dot produced today is one type of LED TV.
However, more pixels meant more energy consumption, and the ever-present backlight caused a halo effect so the picture quality was still lacking.
As TV has evolved, the main objective has been the representation of a true-to-life picture. And now, a truly realistic picture on a bigger screen has finally come to life with the OLED TV.
The difference in TV picture quality came from the pixel quality itself, not the number of pixels. To achieve that, the OLED TV utilizes a simple structure without a backlight.
With thousands of independently lighting pixels, the OLED TV can control the light and express black to perfection. And, with an infinite range of contrast, the OLED TV can represent previously unseen detail in every image. This is the promise of the OLED TV – superior picture quality on the thinnest display.
LCD/LED TVs create an image using a backlight and other devices.
Light shines through a filter to create different colours, but interference can cause distortion on the actual display.
However, the OLED TV creates a totally different experience. Just like the firefly naturally emits light, the OLED TV utilizes organic compounds for its independently lighting pixels. The OLED TV is the ultimate solution that eliminates the backlight, creating perfect black and perfect colour with high contrast and no distortion.
OLED TV is an advanced display that perfectly controls the light by turning on and off the pixels independently.
Thanks to these self-lighting pixels, only the OLED TV can deliver pure black without any halo effect and create the greatest range of colours and clearest images.
* The pattern images are tested in a darkroom under the same condition.
infinite contrast is also important in expressing HDR (High-Dynamic-Range) contents, and perfect control
of the light is the key to infinite contrast. The infinite contrast range of the OLED TV with Perfect Black is ideal for HDR contents.
As you can see in the image below, OLED TV’s infinite contrast is superior to LCD in representing the darker parts of an image.
OLED TVs can reproduce over 20 stops of brightness compared to just 14 for the best LCD TVs.
The wider Dynamic Range of the OLED TV makes it possible to see details that cannot be seen on an LCD TV, and this ultimately makes a difference between HDR and OLED HDR.
Have you even wondered a TV made of glass?
The OLED TV with independently lighting pixels supports an ultra-thin structure allowing for another innovation, its Picture-On-Glass design. The picture is projected onto glass, improving not only the picture quality, but also creating a new paradigm in TV design.
Can you imagine a flexible TV?
The OLED TV is not just a fixture in your living room, it is always moving forward.
The OLED TV’s ground-breaking technology excites and inspires.
Let the OLED TV bring you the world through your TV.