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Press Release

07/06/2010

Ben Cohen Turns Up the Heat – But Uses Far Less Energy

England rugby hero chooses new green technology for rural family home
 
 
Rugby star Ben Cohen MBE is ahead of the game once again by being one of the first in the UK to choose LG’s new air-to-water heat pump, Therma V, for his home. Best known for being part of England’s rugby world cup winning team and as one of the national team’s top scorers, Cohen was impressed by the Therma V’s promise of energy-efficiency and felt that installing the heat pump would be a step towards his ultimate aim of self-sufficiency. Having done his own research into the benefits, he expects return on investment after three to four years.
 

ACS Renewable Solutions Ltd will fit two Therma Vs in Cohen’s Northampton farmhouse and adjoining converted barn. Both will supply underfloor heating and domestic hot water while at the same time significantly reduce his family’s carbon footprint.

 

Therma V has been shown be up to four times more efficient than conventional systems. “I have small twin daughters and since they were born, the energy bills have soared,” says Cohen. “Also, we are fairly remote here and I would rather have our own source of energy on site, so we aren’t dependent on any outside supplier.”

 

Cohen adds that his neighbour had recently fitted a heat pump and was pleased with the results.   It was this that started him thinking that a similar pump could be the answer to his high energy bills. However, it was not until he began to talk to LG on a trip to Fulham Football Club (the former team of his uncle, England world cup winner, George Cohen), that the idea took hold.

 

“I decided to do my own research into the options and could see that the Therma V was one of the most advanced and efficient on the market. I was also reassured by the LG name, knowing that this meant the technology had a good backing,” he says.

Designed for both new homes and renovations, Therma V works by using inverter heat pump technology to extract warmth from the outside air. Using this renewable source means it is highly efficient. For example, the co-efficient of performance (COP) measures the amount of heat generated against the amount of electricity used to power the system. The Therma V has a COP of 4.1 which means the system produces 4kw of heating energy for every 1kw.

Cohen says he is also considering installing solar panels at the 17 acre site at some time in the future. Therma V easily connects with solar thermal technology to increase energy savings even further.

 
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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com/uk or www.lgblog.co.uk

 
About LG Electronics Air Conditioning Company

The LG Electronics Air Conditioning Companyis a leading player in the global air conditioning market, manufacturing both commercial and residential air conditioners and providing totalsolutions such as home networking (HomNet) and building management solutions (BMS). From consumer and individual units to industrial and specialized air conditioning systems, LG provides a wide range of products for heating, ventilating and air conditioning. Through innovation in manufacturing, R&D and marketing, LGhas broken its own sales record every year since 2000, securing its position as the No. 1 maker of residential air conditioners in the world.

 

The Whiteoaks Consultancy

Sian Glennane
+44 (0) 1252 727313

LG Electronics

Sarah Brambley
+44 (0) 1753 491 628

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