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Press Release

04/01/2009

Compress the mess with LG's first upright vacuum cleaner

Launch of the world's first Upright Compressor for the UK market

UK, 01 April, 2009
- LG Electronics today announces the UK launch of the world's first bagless upright vacuum cleaner to include its unique Dirt Compression technology. Based on the smart technology and stylish designs of the successful LG Compressor Plus cylinder range, the Upright Compressor is a direct response to consumer research which shows that 41% of UK households prefer to own upright bagless vacuum cleaners to cylinders*.

The Upright Compressor uses LG's patented Dirt Compression technology and integrated HEPA filter, which ensures that 99.5% of all particles are collected. The dirt is then compacted for easy disposal making for a much more hygienic home and ensuring accreditation by The British Allergy Foundation.


A 'Pet-handy' tool accompanies the Upright Compressor specifically designed to pick-up animal hair and particles from carpet. Incorporating a dual air flow and powerful brush the accessory reduces the likelihood of clogging enabling the vacuum to continue working at its optimum.


The controls for the vacuum cleaner are literally at consumers' fingertips, positioned on the handle making it very simple to switch between different surfaces. The handle itself is fully adjustable to the user's needs; it can be fully collapsed transforming the device to just 80cm in height making it a shape better suited to storing in a cupboard or under the stairs.


"Upright vacuum cleaners are incredibly popular in the UK and we wanted to translate the success of the Compressor Plus into a format that suits the UK market. From research we know that consumers often find cylinder products difficult and manoeuvre to store, a problem we have solved with the Upright Compressor," explains Kate Seabrook, Consumer Marketing Manager for LG Home Appliances, "Whether it is ways to reduce time spent cleaning, LG is dedicated to finding simple solutions that make consumers' lives easier."


*Source: GB TGI, BMRB Winter 2003 & Quarter 1 2006, 2007/Mintel


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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units -- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world's leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One(TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Home Appliance Company
LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products with a perfect blend of smart technology and trend-setting design, providing a complete solution for improving all aspects of daily life. LG's insightful products including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances are designed to resonate with consumers around the world. LG's innovative technologies and convenient features including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, establishing LG as the global leader.

For more information or high res images, please contact

Lucy Dee / Zaira Puddephatt / Carly Pearson
Firefly Communications
lgwhitegoods@fireflycomms.com
+44(0)20 7386 1499

Sarah Brambley
LG Electronics
sarah.brambley@lge.com
+44 (0) 1753 491 628
+44 (0) 7793 795 990

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