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Press Release

08/22/2008

Get the Message with LG's KS360 Mobile Handset

Multi-coloured, funky phone with a full slide out Qwerty keyboard, Threaded SMS and Touch Screen dialing makes it fast, fun and easy to chat and access social network sites

Berkshire, UK, July 9th, 2008
- If you want to stay in touch with all of your friends, all of the time, the phone for you is landing in stores soon. LG, the leading mobile manufacturer behind Shine, Viewty and Secret, has launched its latest mobile handset - the KS360.
A mobile designed for on the move messaging, the LG KS360 is packed with features that make it fast, easy and fun to chat with friends wherever you are and whatever you're doing. It offers conversational/threaded SMS, IM, email and access to social networking sites all in one great looking handset.
Available in a range of sharp colours, you can quickly send or receive instant messages, texts and email, thanks to its slide-out Qwerty keyboard, or make calls using smart Touch fScreen dialling. Share chat, gossip, arrange to meet up, or share photos thanks to the KS360's 2MP camera, MicroSD card slot, and easy access MMS. Threaded SMS and an impressive 2.4" screen help you keep track of your text chats, and who you are chatting to. Because you can see both sides of the conversation in real time, texting becomes simpler and smarter.

Internet access enables you to easily access social network sites such as Facebook, MySpace and Bebo via the straight-forward menu, meaning that with the KS360 you can run your social life, keep in contact with all your friends - all from one device; so you're always in the know about what's going on and with who!

The slide Qwerty keyboard is ergonomically designed to make it easy to write messages quickly and accurately without tiring out your thumbs, but at a slim 16.8mm thick the KS360 still slides into a pocket with ease so you can take it with you whether you're going out or staying in. Email Wizard makes managing your email easy, and if you want to tell people how you feel there is an amazing range of Emoticons available when you send instant messages.

But despite being a 'feature full phone' the KS360 still looks great, with a slick, smooth design and a range of colours including: titan & bright blue, white & soft pink, black & red and black & silver*

Based on consumer insight and in-depth research LG has designed the KS360 with specific consumers in mind. "You cannot create one handset that satisfies the needs of all consumers, LG has identified the many, different groups of consumers out there and developed handsets specifically tailored to how those consumers use and want to use their mobiles."

"In such a competitive market, especially among younger consumers, such an approach is the only way to give consumers the right phone with the right look and features for them," said A SPOKESPERSON from LG.

"We know from what consumers have told us that they want a phone that offers more natural, real-time messaging and that they want to be able to keep in touch with all their contacts from one device. The KS360 offers all this and much more, you'll never be left in the dark about what is going on now you staying in touch and chatting is so easy," s/he concludes.

KS360 Specifications:
Network: GSM/GPRS/ EDGE
Band: GMS 900/ 1800/ 1900
Battery: Li-Ion 800mAh
Dimensions: 101.5x51x16.8mm
Main screen: 2.4" QVGA (240x320) 262k
Camera: 2.0MP
Cam. Feature: Fixed focus
Memory: 15MB/ MicroSDTM up to 4GB
Bluetooth: V2.0
USB: V2.0, Mass Storage
Ringtones: 64 polyphonic
Audio codecs: MP3/ AAC/ AAC+/eAAC+
Video codecs: MPEG4/ H.263
Browser: WAP 2.0
JAVA: MIDP 2.0
Messaging: SMS, MMS, IM, Email
Other: Touch Screen Dialling

*Dependent on network operator

- Ends -

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theatre systems.

LG Electronics Mobile Communications Company is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG draws upon its cutting-edge technology and innovative handset design capabilities to create a higher quality mobile environment for its customers around the world. With a total range of wired and wireless solutions, LG is rapidly expanding its presence and market share in the global mobile industry. For more information, please visit www.lg.com.

For high-res images and further information please contact:
Gemma Barford / George Griffiths / Ashley Scott
Firefly Communications
lgmobileteam@fireflycomms.com
+44 (0) 20 7386 1564

Sarah Brambley
LG Electronics Inc.
sarah.brambley@lge.com
+44 (0)1753 491 628

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