LG Launches Limited Edition Giles Deacon Washing Machine For London Fashion Week
UK, 6th September, 2012 – LG Electronics (LG), Official Garment Care Supplier to London Fashion Week, has partnered with celebrated British fashion designer Giles Deacon to launch a limited edition washing machine.
The bespoke LG 6 Motion washing machine features a striking Giles Deacon fashion print and is exclusively available from select John Lewis stores.
This is LG’s second collaboration with Giles Deacon, following the original creative partnership in 2011 producing a limited edition range of Cinema 3D TV glasses, and is the designer’s first foray into home appliances for the Korean brand. Giles Deacon comments: “LG continues to produce innovative and exciting products for the home and the washing machine is designed to complement that. GILES is a label that creates trends using design that is conversational, with lots of colour and bold statement prints. Working with LG has given me a chance to transfer my designs into the home, working with the best in technology.”
Dawn Stockell, LG Marketing Communications Manager adds: “We are delighted to be working with both London Fashion Week and Giles Deacon, two hugely influential brands in the UK fashion industry. Our unique 6 Motion Technology allows people to care for their most delicate fabrics at home, even the luxury couture garments we see on the catwalks. The GILES for LG washing machine has just made it even cooler!”
This partnership marks the brand’s return as the Official Garment Care Supplier to London Fashion Week Spring/Summer 2013, for the third season running. As part of this collaboration, LG’s Steam Team continues to play a key role during London Fashion Week, ensuring that all clothes look fresh, sleek and sharp for the runway.
The Giles for LG F1495KDS6_GD washing machine is available exclusively at John Lewis Oxford Street, John Lewis Bluewater and Peter Jones retail stores and also online at www.johnlewis.com, priced £1,199.99. For further information on the Giles for LG washing machine, LG’s 6 Motion Direct Drive technology or interview opportunities with Giles Deacon, please contact LG-One.
Alison Metcalfe / Nadia Niazi
+44 (0)20 7413 3000
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com/uk
About LG Electronics Home Appliance Company
LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world’s first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the home appliance industry, helping to establish LG as a global leader.