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Press Release

07/20/2009

Jerome Demare appointed as LG Mobile PR manager

Berkshire, UK, 20 July 2009 LG Electronics has appointed Jerome Demare to head the PR and media activities for the LG Mobile UK division. Demare has over four years of PR and media experience in the technology industry, having previously worked at Olympus UK Ltd where he was responsible for bringing new product lines such as the Olympus E400 and tough series amongst others to market.

 

In his new role as PR manager for LG Mobile UK, Demare will be responsible for overseeing all mobile PR activity, digital media strategies with a particular focus on social media and reaffirming LG as a pioneer in touchscreen technology. Demare will be working closely with the incumbent agency Firefly on a daily basis to drive new strategies, build the brand and continue to launch innovative new products to market.

 

Jeremy Newing, head of marketing LG Mobile UK and Ireland said, “I am looking forward to working with Jerome as he helps drive the business’ PR needs. It is going to be a real strength to have a dedicated PR manager in place to continue the development of our relationships with media and consumers alike.”

 

Jerome adds, “I couldn’t have joined at a more exciting time. I’ve always been aware of LG’s heritage for innovation and design, so it is great to get the opportunity to be working with such a dynamic brand. Through its consumer insight LG is developing the right products for the market. The 2009 roadmap is the best yet and there is plenty to get excited about now and in the future.”

 

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

 

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.

 

 

 

 

For more information or high res images, please contact

 

George Griffiths / Ashley Scott

Firefly Communications

lgmobileteam@fireflycomms.com

+44 (0)20 7386 1564

 

Sarah Brambley

LG Electronics

sarah.brambley@lge.com

+44 (0) 1753 491 628

+44 (0) 7793 795 990

+44 (0) 7793 795 990

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