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Press Release

02/15/2010

LG AND DOLBY COLLABORATION BRINGS JOY TO THE EARS OF SMARTPHONE USERS

Audio Leader and Electronics Giant Showcase the Latest Version of Dolby Mobile on LG Smartphone 

 

BARCELONA, 15 Feb., 2010 -- At the 2010 GSMA Mobile World Congress, LG Electronics (LG), a global leader and technology innovator in mobile communications, and Dolby Laboratories, Inc. (NYSE: DLB) held the first public demonstration of 5.1 multichannel surround sound on a mobile phone using the latest version of Dolby® Mobile technology and an LG Android-based smartphone.

 

“As a leader in the mobile industry, LG is devoted to delivering the best new features to our customers for a better user experience. Today’s announcement represents the latest milestone in joint efforts to improve the performance of our handsets, including feature phones and smartphones,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “Together with Dolby, we hope to raise the bar for audio quality in mobile devices and the mobile industry as a whole.”  Dolby Mobile is an audio platform designed to deliver rich, vibrant audio and dramatically improve listening enjoyment. The latest version of Dolby Mobile now offers support for discrete 5.1-channel surround sound.

 

“We are pleased to be working with LG to showcase the latest Dolby innovations for mobile on an LG Android-based smartphone,” said Ramzi Haidamus, Executive Vice President, Sales and Marketing, Dolby Laboratories. “Dolby Mobile expands the possibilities of mobile entertainment, allowing people to enjoy richer, more cinema-like audio experiences on the go.”

 

Announced in July 2008, the strategic collaboration between LG and Dolby has already created 20 mobile phone models with rich and enhanced audio for the market that are available today or are in development.

 

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units –Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

 

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.

 

Media Contacts:

 

LG Electronics, Inc.

Corporate Communications

Sally Lee

+822 3777 6483

lgpr@lge.com

www.lg.com/press

 

Darja Noren / Beth Robins / Natalie Card

LG One

lgukpress@lg-one.com

+44 (0)20 7413 3238

 

Jerome Demare

LG Electronics

jerome.demare@lge.com

+44 (0) 1753 876 719

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