Press Release

05/14/2009

LG appoints first Chief Operating Officer for UK and Ireland

Berkshire, UK, 14 May 2009 - In a significant step to strengthen its local senior management team, LG Electronics today announces the appointment of Ward Crawford as its first Chief Operating Officer (COO) for the UK and Ireland.

This new appointment is in line with the continued evolution of LG as an international company and a global brand. Ward will be reporting into LG's UK president, Brian Na, and will have overall responsibility for driving the effectiveness of the company's sales and marketing operations across all product categories.


Ward comments: "Great global brands also reflect local insights - the needs, wants, and tastes of customers and consumers wherever and however they are served. LG has a great portfolio of products in a range of growing categories that touch people's lives every day, and I'm looking forward to building the long term relevance and competitiveness of the LG brand in the market place".


An engineering graduate, Ward has spent the bulk of his career in the Cadbury Schweppes group, holding a number of senior commercial positions in the UK and Asia.


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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. For more information, please visit www.lg.com/uk


For high-res images and further information please contact:

Gemma Barford / Jessica Howlett
Firefly Communications
lgbrand@fireflycomms.com
+44 (0)20 7386 1551


LG Electronics
Sarah Brambley
sarah.brambley@lge.com
+44 (0) 1753 491 628

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