Press Release

06/10/2009

LG Arena now available in ‘Pink’ exclusive to Orange

Berkshire, UK, 10 June, 2009 LG Electronics (LG), a global leader and technology innovator in mobile communications today announces that its flagship multimedia phone, the LG Arena, is now available in a dusty pink metal finish exclusive to Orange UK.

 

Featuring all of the multimedia capabilities that have made the LG Arena such a hit with consumers, this new pink outer casing adds an eye catching dimension of colour which complements the rich 3D graphics that bring the phone to life. 

With onboard GPS capabilities that work with Orange Maps, the LG Arena  'Pink is the perfect navigation tool to use in the car or on foot. Featuring turn-by-turn directions and the ability to search for points of interest nearby, the LG Arena “Pink” delivers an excellent array of multimedia features in a stylish casing.

 

Jeremy Newing, head marketing, LG Mobile UK says, “LG understands the importance of diversifying its products and it is evident that consumers want the choice to purchase a phone in their favourite colour. LG and Orange are enjoying working together to bring popular models to market and expanding ranges such as the LG Cookie and LG KS360 to meet wider consumer needs, the exclusive launch of the LG Arena ‘Pink’ is no exception”.

LG Arena 'Pinkfeatures include

  • Large 3.0” full touchscreen WVGA resolution
  •  5 megapixel camera
  •  8GB internal memory expandable with external micro SD slot up to 40GB
  •  Up to 30 hours of MP3 playtime and 300 hours of standby time
  • 3G HSDPA networks and Wi-Fi

 

Available from Orange now, the LG Arena ‘Pink’ is free on pay monthly talk plans from £30 per month for 24 months. Orange also offers the LG Arena in Silver. For more information, please visit Orange shops or www.orange.co.uk/shop.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

 

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology.

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