Press Release

08/18/2009

LG Arena wins the EISA Green Mobile Phone Award

Recognised as the environmentally responsible leader in mobile industry

 

 

Berkshire, UK, August 18th, 2009 - LG Electronics (LG), a global leader and technology innovator in mobile communications, today announces that its LG Arena (LG KM900) has won the European Imaging and Sound Association (EISA¹) award for European Green Mobile Phone 2009-2010. The official awards ceremony will take place during the IFA trade show in Berlin on September 4, 2009.

“We design our products with an eye toward sustainability and this award serves as high-level confirmation of its eco-friendly credentials,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “The phone is made from recyclable materials that are free from harmful substances. It is energy efficient and we have even taken steps to reduce environmental impact during manufacturing.”

In designing the handset, the company chose environmentally friendly materials like tempered glass and metal. Furthermore, the number of individual parts in the handset has also been reduced to make it easier to recycle.

Dr Skott Ahn adds; LG Arena’s eco-friendly features directly reflect the company’s environmental policies. We believe that life’s good when it’s green, and we will continue to design eco-friendly products based on this philosophy. We will continue our role as a socially responsible leader in the mobile industry.”

Unveiled as the new flagship multimedia handset at Mobile World Congress 2009 earlier this year, the LG Arena offers an enhanced audio and video experience. Incorporating multimedia features such as Dolby Mobile and a WVGA display, which is four times sharper than a standard screen, the handset optimises visual impact when viewing video content. It is the first handset to feature LG’s intuitive 3D S-Class user interface (UI) which offers easy access to the array of multimedia features. In June, the LG Arena won the ‘iF Communication Design Award 2009’ in the Product Interfaces category for its innovative 3D S-Class UI.

 

-Ends-

 

 

 

¹Note to editors

EISA is the largest editorial multimedia association in Europe, with a membership of 50 special interest magazines from 19 European countries. In June of each year, the editors-in-chief from all EISA member magazines meet to decide which of products analyzed in their publications during the past year deserve the coveted EISA Awards.

 

 

 

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

 

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.

 

For more information or high res images, please contact

 

George Griffiths / Ashley Scott

Firefly Communications

lgmobileteam@fireflycomms.com

+44 (0)20 7386 1564

 

Sarah Brambley

LG Electronics

sarah.brambley@lge.com

+44 (0) 1753 491 628

+44 (0) 7793 795 990

+44 (0) 7793 795 990

 

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