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Press Release

08/25/2009

LG Arena wows the mobile world by hitting one million sales

Handset responsible for positioning LG as top three mobile manufacturer

 

 

Berkshire, UK, August 25th, 2009 - LG Electronics (LG), a global leader and technology innovator in mobile communications, today announces that the LG Arena (LG-KM900) multimedia phone has exceeded one million sales worldwide. The handset reached the milestone in just five months after debuting at Mobile World Congress 2009 in February.

Even prior to the official launch, LG was deluged with pre-orders and requests for early release from various carriers and distributors in Europe. The handset is currently being sold in 53 countries across the globe and is seeing intense interest and orders from new carriers in France, Portugal, Romania and other countries.

The device is the first to include LG’s 3D S-Class user interface (UI, enabling users to have fast and easy access to content. The phone received a Gold iF Design Communication Award in June for its intuitive 3D S-Class UI and the EISA’s (European Imaging and Sound Association) European Green Mobile Phone 2009-2010 award in August for its sustainable components and packaging.

“We live in an age when mobile phones are tools for entertaining and staying connected to the world. The LG Arena was developed to draw on this trend and LG has reached the pinnacle in terms of functionality and user convenience, which has been reflected in consumer uptake,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “Considering the swift sales success of this device, it is true that real innovation comes from customers, so we will keep going out of our way to gain their insights and reflect their needs in our products.”

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

 

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com. 

 

 

For more information or high res images, please contact

 

George Griffiths / Ashley Scott  

Firefly Communications

lgmobileteam@fireflycomms.com

+44 (0)20 7386 1564

 

Sarah Brambley

LG Electronics

sarah.brambley@lge.com

+44 (0) 1753 491 628

+44 (0) 7793 795 990

+44 (0) 7793 795 990 

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