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Press Release

01/07/2009

LG Blu-ray player brings the hidden story into your living room

LG BD370 Blu-ray player provides advanced interactivity plus high quality picture and sound

Las Vegas, 07 January 2009
 - LG Electronics, a global leader and technology innovator in consumer electronics, today launches the LG BD370 - the first Blu-ray player to feature video on demand powered by YouTube combined with BD Live (BD-ROM Profile 2.0) - giving consumers direct internet access to supplementary content via their Blu-ray disks.
Video on demand, powered by YouTube, brings this medium to the heart of the living room. Consumers are given an all-access pass to the most popular online videos to enjoy on the sofa with friends and family. With simple and easy navigation, LG gives consumers the power to choose entertainment that is not just confined to Blu-ray and DVD.

BD Live is a new technology that brings the hidden story behind your favourite movie direct to your living room by enabling access to interactive online features such as live chat and multi-player games to Blu-ray movies. The player is also a complete delight for DVD fans as it can upscale standard definition DVDs to near high definition quality.

Daniel Aziz, marketing manager, LG Electronics digital media says, "LG brings the ultimate cinematic experience to life with its range of high quality Blu-ray players. With faster load times, and networked capabilities that allow full access to content from the likes of YouTube, LG creates the art of perfect home entertainment."

Encased in a slim and classic design, the player features enhanced picture and sound quality, with 1080p Full HD resolution via HDMI connection. Dolby True HD and DTS-HD are also incorporated for high bit-rate audio functionality to offer amazing sound which is bit-for-bit identical to the studio master - unlocking a truly high-definition entertainment experience from next-generation discs.

Additionally, LG's SIMPLINK connectivity allows users to operate all functions with a single remote control, while a USB memory stick can be connected via the USB port for expanded memory capacity. The unit is compatible with MPEG4 video, JPEG, MP3, and WMA file formats.

The BD370 will be available in the UK from April 2009.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lg.com

About LG Electronics Digital Media Company
LG Electronics Digital Media Company (DMC) integrates digital devices employing its time-tested expertise in such as digital audio-video systems, MP3s, car infotainment and information technology such as optical storage products, notebook PCs, and PDAs. DMC is a top leading producer of the world's first dual-format HD player and Super Blu, and home theatre systems. DMC has been the world's best-selling optical storage maker for 10 consecutive years.


For high-res images, stockists, availability and further information please contact:
Firefly Communications
Andy Nankervis/ Mike Sharman
lgbrowngoodsteam@fireflycomms.com
+44 (0)20 7386 1576

LG Electronics
Sarah Brambley
sarah.brambley@lge.com
+44 (0) 1753 491 628
+44 (0) 7793 795 990

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