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Press Release

12/09/2010

LG Brings 3D Technology to Life with a jargon-busting Q&A

LG Brings 3D Technology to Life with a jargon-busting Q&A

As LG Electronics is set to launch its first 3D cinema advert this week, it announces an additional element to the campaign to really bring 3D to life– a digital widget, which aims to educate consumers about this new immersive technology with a fun and entertaining Q&A functionality.

The widget, launched today, extends LG’s existing campaign allowing consumers to interact with the characters in the cinema advert, asking 3D TV related questions and getting instant answers to help demystify some of the myths around the new extra dimension. Footage available on the widget takes place in the living room which also features in the cinema advert.

The digital Life’s Good Lounge Q&A will be housed on LG’s website (www.lg.com/uk/3D), will also be promoted on the Facebook page (www.facebook.com/LGUK) and is also available as an embeddable widget. To take the Q&A to a new platform, people are also invited to pose their questions to @asklg3dtv on Twitter to be directed to their answers.

With the aid of buzz-metrics, LG was able to find out what the most popular questions about 3DTV are. Using director Richard Ayoade- best known for his role in The IT Crowd, and the comedy duo of Tim Key and Lloyd Wolf - LG were able to pre-record answers to be delivered through the online interface and to appear as live responses to consumers’ questions.

What’s more, within the widget there is a hidden scene, with whoever is first to find it will be able to experience the wonders of 3D first-hand by winning a 3D package and receive the instructions on how to claim their prize.

The questions have been answered in an informative yet humorous way, which engages consumers and reflects LG’s positioning as the human face of technology.

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